Head of Self-Serve Paid Media

Stripe is a leading financial infrastructure platform on a mission to increase the GDP of the internet. This role drives efficient acquisition and activation of businesses—from individual founders to scaling startups—through a self-serve model.

About Stripe

Stripe provides a robust platform that enables companies to accept payments, enhance revenue, and open new business avenues. The company’s mission is to democratize access to financial tools that support businesses at any scale, emphasizing innovation and a data-driven approach to growth.

Responsibilities

• Own and evolve the paid acquisition strategy for Stripe’s self-serve model, aligning business needs with media capabilities.
• Manage a diverse team of 5-10 paid media experts, ensuring motivation, skill development, and best-in-class results.
• Oversee a substantial media budget to drive efficient and scalable growth in signups, activations, and revenue.
• Leverage data science, analytics, and creative input to refine paid media strategy and ensure measurable campaign success.

Requirements

• 10+ years of experience in performance marketing or paid media, including at least 3 years in a leadership role.
• Proven track record of managing large-scale paid media budgets and delivering measurable business outcomes.
• Strong analytical skills, including expertise in attribution, incrementality testing, and data-driven optimization.
• Experience in B2B SaaS, fintech, or high-growth technology companies.
• History of building and nurturing high-performing marketing teams with a focus on creativity and effectiveness.

Preferred Qualifications

• Experience with self-serve or product-led growth models, emphasizing product activations over leads.
• International paid media strategy experience, managing campaigns across multiple markets and languages.
• Familiarity with advanced measurement techniques like media mix models, geo-based incrementality testing, and multi-touch attribution.
• Ability to thrive in a fast-paced, metrics-driven environment with adaptability and a goal-oriented mindset.

Work Environment

This is a remote position, open to candidates anywhere in the world, reflecting Stripe’s commitment to inclusivity and flexibility.

Opportunities for Growth

At Stripe, employees contribute to a vital financial platform reshaping global business transactions. The Head of Self-Serve Paid Media plays a crucial role in shaping marketing practices and driving strategic growth for the organization.