Head of Sales and Marketing

About the role

We are seeking a dynamic, commercially oriented Head of Sales and Marketing to lead the firm’s growth strategy, strengthen market visibility, and drive revenue expansion. This role combines strategic marketing leadership with hands-on business development.

Key Responsibilities

• Manage the business development process from lead qualification through proposal development, negotiation, and close.
• Serve as a primary point of contact for new business requests and ensure timely, professional follow-up.
• Build and maintain strong relationships with clients, industry partners, and key stakeholders.
• Collaborate with internal consulting leaders to align client needs with the firm’s capabilities and craft tailored solutions.
• Negotiate commercial terms and support contract discussions with prospective clients and partners.
• Develop and manage a robust pipeline of qualified opportunities across pharmaceutical, biotech, and broader life sciences clients.
• Generate demand through a mix of outbound business development, relationship-based selling, marketing campaigns, referrals, and strategic partnerships.
• Identify and pursue new client logos while expanding opportunities within existing accounts.
• Lead capability presentations and introductory discussions with prospective clients.
• Oversee proposal development in collaboration with the Principal or consulting lead responsible for the engagement.
• Partner with consulting leadership to define project scope, pricing, timelines, and staffing approach.
• Ensure proposals clearly communicate strategic value, methodological rigor, and commercial relevance.
• Support a smooth transition from business development to project delivery by ensuring alignment on client objectives and engagement expectations.
• Develop and execute an integrated marketing strategy aligned with the firm’s growth objectives.
• Define and refine positioning, messaging, and go-to-market strategy across the firm’s service offerings, including forecasting, modeling, market research, pricing, market access, and opportunity assessment.
• Build market awareness and credibility through thought leadership, content marketing, conference participation, webinars, digital campaigns, and client-facing collateral.
• Oversee development of capability decks, case studies, proposals support materials, website content, and other brand assets.
• Ensure consistent and differentiated messaging across all external communications and business development channels.
• Monitor market trends, competitor activity, client priorities, and broader developments within the pharmaceutical and life sciences consulting space.
• Use market insight to refine marketing strategy, sharpen commercial messaging, and identify new growth opportunities.
• Track emerging client needs related to forecasting, launch planning, portfolio strategy, licensing support, and commercial decision-making.
• Maintain disciplined CRM management and ensure accurate tracking of contacts, leads, opportunities, and account activity.
• Develop, track, and report on key marketing and business development metrics, including pipeline health, lead generation, conversion rates, win rates, and revenue contribution.
• Provide regular updates to leadership on progress against growth goals, key opportunities, commercial risks, and areas for improvement.
• Participate as a member of the management team and contribute to broader commercial and strategic planning.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Life Sciences, or a related field; MBA preferred.
• 8+ years of experience in marketing, business development, sales, or commercial leadership, preferably within a professional services or consulting environment.
• Strong experience in healthcare, pharmaceutical, biotech, or life sciences required.
• Demonstrated success driving revenue growth and securing high-value client engagements.
• Experience marketing and selling specialized consulting, analytics, forecasting, market research, or strategy services.
• Strong understanding of the pharmaceutical commercial landscape and the types of business questions supported by forecasting and related advisory work.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Ability to develop and execute strategic marketing and sales plans in a highly specialized B2B environment.
• Strong collaboration skills and ability to work effectively across consulting, leadership, and client-facing teams.
• Proficiency in CRM platforms and business development reporting tools.

Preferred Qualifications

• Existing network within pharmaceutical, biotech, or life sciences commercial organizations.
• Experience supporting or selling services related to launch planning, new product forecasting, portfolio strategy, licensing opportunity assessment, market access, or commercial analytics.
• Experience developing thought leadership and demand-generation content for senior client audiences.