Jobs · Business Development · Utah

Head of Retail Field Training & Enablement

Waterstone Human Capital · Salt Lake City, UT · 1 wk ago
Business DevelopmentFull-time
Head of Retail Field Training & Enablement (Sr. Manager, Channel Marketing)Location: In-office, Utah The OpportunityOur client is a high-visibility consumer electronics and mobile accessories brand building out the culture and capability of its retail channel organization. As part of that build, they are creating a brand-new role: Head of Retail Field Training & Enablement. This leader will design and own the training strategy for a distributed team of Market Sales Managers who call on major national carrier and big-box retail partners. This is a hands-on, in-market role. You will spend real time in carrier and big-box stores, seeing what happens on the floor and turning it into training that moves sell-through. There is no existing curriculum to inherit. You will build the program from scratch, sit embedded with the senior channel marketing leadership team, and connect executive strategy to what happens on the retail floor every day. This role reports to the VP of Product & Channel Marketing and sits alongside a small group of senior channel marketing managers, each owning a different part of the channel strategy. What You'll OwnTraining Strategy & Field ExecutionSpend regular time in carrier and big-box retail stores observing interactions, diagnosing skill gaps, and modeling the training in personLead in-store coaching and ride-alongs with Market Sales Managers so programs land on the floor, not just on paperBuild weekly, monthly, and quarterly training plans from the ground up, aligned to a 12-month retail marketing roadmapDesign training tools, scripts, demos, digital assets, and platform-based training modules in partnership with cross-functional teamsOwn and evolve the digital training and enablement platform used by the field team Team Leadership & People DevelopmentLead, coach, and mentor a distributed team of Market Sales Managers through regional managers. The role is roughly a 50/50 split between learning and development ownership and people managementBuild a culture of accountability, motivation, and psychological safety across a geographically dispersed teamConduct performance reviews, coaching plans, and development pathways Reporting & InsightsBuild dashboards, playbooks, and performance trackers that give leadership visibility into field execution and training impactConsolidate field insights into clear, actionable summaries for senior leadershipConnect training directly to retail outcomes such as sell-through, attach rates, and store execution, partnering with analytics and sales teams to report impact Cross-Functional CollaborationWork embedded with peer channel marketing leaders, with daily open communication on priorities and launchesRepresent training in go-to-market planning and at retailer events and training summits What We're Looking For10+ years in field or retail training leadership, ideally in consumer electronics, CPG, or mobile carrier retailRequired: hands-on, in-store retail training experience. You have trained and coached reps or associates on the floor of carrier and/or big-box stores. Virtual or digital-only training experience is not a substitute.Experience training or managing reps who sell into national carrier and big-box retail partners. You know how to walk into a store, read the room, and diagnose what training is needed.A true builder who is comfortable creating a training function and curriculum from nothing, not refining an existing oneStrong people leadership, including coaching, conflict resolution, and building team culture across a distributed teamExcellent communicator who represents a brand well in front of retail partners and executivesComfortable in a high-intensity, high-ownership, fast-moving environment with significant executive visibilityBased in Utah (local candidates only; relocation is not available)Bachelor's degree in marketing, communications, business, or a related field preferred Culture & Working StyleThis organization is in the middle of an intentional, high-tempo culture build. Leadership, up through the EVP level, works directly in the business rather than delegating from above, and responsiveness (including outside standard hours) is the norm. People who thrive here are self-directed builders who take ownership without being asked. This role is based in-office in Utah.

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