Head of Relationship Coaching
About Paired
At Paired, we're dedicated to helping couples strengthen their bond. Our app offers engaging relationship activities, backed by expert advice and research, aiming to enhance key relationship skills. We also provide a range of physical products designed to foster connection in everyday life. With over 12 million downloads and 250,000 daily active users, we've received recognition from Apple and Google for our innovative approach.
About The Role
We are expanding our offerings to include relationship coaching. We are seeking an experienced leader to build and scale this new service. You will own the coaching methodology, standards, training, quality, safety, and experience. You will also co-own the customer journey, beta design, launch plan, and coaching experience, collaborating closely with Product, Growth, CRM, Operations, and Content teams. This role involves shaping a new category at the intersection of coaching, relationships, and technology.
What Your Role Encompasses
Develop and launch Paired's relationship coaching offering
Own the coaching methodology, training, quality, safety, and coaching experience
Co-own the customer journey, beta design, launch plan, and end-to-end coaching experience with Operations, Product, Growth, CRM, and Content
Define quality, safety, satisfaction, pathway completion, and customer outcome metrics, and partner with other teams on acquisition, engagement, retention, and commercial metrics
Conduct ongoing market and competitor research to identify opportunities for differentiation and growth
Partner with leadership to shape the long-term vision for relationship support within Paired
Define Paired's coaching philosophy, frameworks, and approach
Design structured relationship coaching pathways for couples and individuals
Build training materials, playbooks, and educational content for coaches and customers
Create operational safeguards, escalation procedures, and quality standards
Expert Hiring & Management
Recruit and manage a high-quality network of relationship coaches, therapists, counselors, psychologists, and other relationship experts
Define the profile, qualification standards, vetting process, and onboarding experience of coaches
Create systems for coach training, quality assurance, performance management, and ongoing development
Create a strong relationship services culture focused on customer outcomes, empathy, and operational excellence
Continuously improve customer satisfaction and relationship coaching effectiveness through feedback and data analysis
Product Integration & Operations
Work closely with Product, Engineering, CRM, and Operations teams to ensure a seamless relationship coaching experience
Define intake flows, matching systems, session logistics, and customer support processes
Partner with Operations and Product on the implementation and optimization of operational tools including scheduling and video platforms
Develop scalable processes for scheduling, matching, coach utilisation, session notes, customer feedback, and quality review
Collaborate with Product and Content teams to integrate relationship coaching and counseling services, insights, and homework loops into the Paired app experience
Maintain high standards of customer care, professionalism, and ethical practice
Requirements
US based (East Coast only)
5+ years of experience in coaching, therapy, counseling, or relationship support industries, including some direct client work
Experience hiring, training, managing, or quality-assuring coaches, therapists, counselors, psychologists, or other practitioners
Strong understanding of relationship support methodologies, frameworks, and customer needs
Experience creating educational content, training programs, or coaching curricula
Operational mindset with the ability to design scalable systems and processes
Data-driven mindset with experience using customer insights and metrics to improve outcomes
Entrepreneurial attitude with comfort operating in ambiguity and building expert-led services from zero to one
A true passion for relationships, coaching/therapy, and helping couples improve their connection
Stand Out With
Deep app experience within relationship coaching, couples therapy, or adjacent wellness categories
Accreditation or formal training in coaching, counseling, psychology, or therapy
Familiarity with digital health, wellness, or marketplace-style operational models
Experience working in a fast-growing startup environment
Experience integrating coaching or educational experiences into consumer apps or subscription businesses
Benefits
Significant stock options
In-person events across Europe, bringing colleagues together through coworking experiences and team retreats
Subsidized coworking space
25 days paid time off (PTO) plus public holidays
Three months' paid maternity leave and one month's paid paternity leave, inclusive of same-sex and adoptive parents
Comprehensive health insurance
Opportunity to help millions of people with their relationship
Hiring Process
Application review (qualifications, experience, and motivation)
COO interview - Meet to discuss the role and your suitability in further detail
Task - We'll send you a task to complete at home to assess your practical skills
Team interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis
Diversity & Inclusion
We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture, and product. We regularly review our hiring processes, materials, and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning and maintaining open minds, welcoming feedback on how we can improve.