Head of Performance Marketing (SEA, Paid Social, Affiliate)
Overview
This challenging position awaits you:
You are responsible for developing a holistic performance marketing strategy and implementing it based on target groups and market positions of different universities.
You strategically and operationally oversee all performance channels. You plan and manage budgets efficiently to ensure maximum performance.
You lead, coach, and develop your team with expertise and vision.
In close collaboration with internal departments like Content and Design, you optimize marketing performance.
You regularly conduct tests and potential analyses to evaluate and introduce new channels, advertising formats, targeting, etc.
You build reports and dashboards with controlling, analytics, and other stakeholders and present these in various rounds.
About the Role
The ideal candidate excels in:
- An accredited degree in digital marketing, communication, media, or a comparable education.
- Extensive professional experience in paid advertising and proficiency with significant budget distribution.
- Substantial experience in the B2C sector for high-involvement products is advantageous.
- Profound hands-on experience in SEA, Paid Social, and direct collaborations with significant budgets.
- Data-driven decision-making and sustainable optimization of performance goals through analytical and strategic skills.
- A thorough understanding of both the technical aspects of digital marketing, including tracking, attribution models, and the commercial side's requirements up to the business level.
- Verbal negotiation skills in German and excellent English proficiency.
What We Offer
We offer:
- A secure and future-oriented workplace.
- A meaningful activity in a family-run company.
- Motivated colleagues in professionally working, heterogeneous teams.
- A respectful, fair, and friendly atmosphere.
- An activity that adapts to your life phases.
The position is initially on a two-year contract, with a desire for a permanent employment arrangement.
Our Benefits
- Family-friendly and demand-based mobile office solutions.
- Performance-oriented compensation.
- 28 days of vacation/year (5-day workweek).
- Plus 2 company holidays (Christmas and New Year's Day).
- Targeted qualification and development opportunities through our training network, young talent promotion.
- Alumni contribution to occupational pension.
- Jobrad leasing (JobRad).
- Fitnesstudio cooperation.
- Shopping discounts from partner companies.
- Miscellaneous events for employees such as Christmas party or excursion.
- Health and safety training sessions.
- Membership in the company network "Success Factor Family."
- Good public transport connection.
About Us
IUNworld is a service provider in the education sector.
Our clients are national and international universities, academies, institutes, and research societies within our own educational network. We see ourselves as an innovative and shaping idea provider and advisory and implementation partner. Our services cover areas such as HR, finance, controlling, legal, marketing, sales, library services, property management, and architecture.
Contact us personally if you have questions: +49 89 999 796 752.
We look forward to your application!