Head of Paid Marketing

For our client, we are seeking a Head of Paid Marketing to join the team of a leader in the Business Services space. This role will own and scale global paid acquisition strategies, with a strong focus on driving revenue growth and improving marketing efficiency. You will define the long-term roadmap for paid media, partner closely with Creative, Product, Engineering, and Finance, and build the measurement infrastructure needed to make confident investment decisions. The position also includes developing a high-performing team, strengthening experimentation practices, and expanding channel performance through disciplined testing and optimization.

Location: New York, NY — US based candidates only, no visa sponsorship available. Compensation: $248,000 – $341,000 annually.

Responsibilities

• Own and scale global paid acquisition to meet ambitious revenue targets
• Define and communicate the long-term strategic roadmap for paid marketing
• Build a robust retargeting program to re-engage lapsed users
• Diversify the paid channel mix by testing new channels with clear evidence of incrementality
• Establish measurement infrastructure for confident investment decisions
• Hire and develop a best-in-class paid marketing team with AI practices
• Collaborate with Creative and Product teams for a unified A/B testing process
• Partner with Engineering to enhance data pipelines and the MarTech stack

Qualifications

• 12+ years in performance and paid marketing with expertise across multiple paid channels
• Proven ability to scale 8-9 figure paid budgets while meeting efficiency targets
• Strong communication skills for presenting insights to senior leadership
• Experience fostering a high-velocity A/B testing culture with creative teams
• Demonstrated leadership in building and scaling paid marketing teams
• Fluent in measurement methodologies like incrementality testing and multi-touch attribution
• Experience using AI to automate paid marketing processes
• Strong budget management skills with Finance collaboration

Benefits

• Opportunity to own impactful projects with clear results
• Access to the latest enterprise AI tools for enhanced productivity
• Supportive team culture focused on professional growth
• Competitive pay, equity, and comprehensive benefits
• Commitment to an inclusive environment with equal growth opportunities