Head of Paid Marketing

For our client, we are seeking a Head of Paid Marketing to join the team of a leader in the Business Services space. This role will own and scale global paid acquisition, shaping the strategy behind a high-impact growth engine for the business. The ideal leader will bring a data-driven approach to channel expansion, measurement, and investment decisions while partnering closely with Creative, Product, Engineering, and Finance. This position will also build and develop a strong team and introduce AI-enabled practices to improve speed, testing, and operational effectiveness. Location: San Francisco, CA - US based candidates only, no visa sponsorship available Compensation: $248,000 – $341,000 annually Responsibilities Own and scale global paid acquisition to meet ambitious revenue targets Define and communicate the long-term strategic roadmap for paid marketing Build a robust retargeting program to re-engage lapsed users Diversify the paid channel mix by testing new channels with clear incrementality evidence Establish measurement infrastructure for confident investment decisions Hire and develop a best-in-class paid marketing team with AI practices Collaborate with Creative and Product teams for a unified A/B testing process Partner with Engineering to enhance data pipelines for paid marketing Qualifications 12+ years of experience in performance/paid marketing with expertise across multiple paid channels Proven ability to scale 7-8 figure budgets while meeting efficiency targets Strong communication skills for presenting insights to senior leadership Experience fostering a high-velocity A/B testing culture with creative teams Demonstrated leadership in building and scaling paid marketing teams Fluency in measurement methodologies such as incrementality testing and multi-touch attribution Experience using AI to automate paid marketing operations Strong budget management skills with cross-functional finance collaboration Benefits Opportunity to tackle meaningful global challenges Access to the latest enterprise AI tools for enhanced productivity Supportive team culture focused on professional growth Competitive pay, equity, and comprehensive benefits Commitment to an inclusive environment with equal growth opportunities Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.