Head of Membership - Soho House Holloway

About the Role

The Head of Membership, Soho House Holloway is responsible for the development, acquisition, management, and retention of members. This role ensures the Membership Committee maintains high standards and targets are met with quality new members. The position requires strategic thinking, community engagement, and hands-on member management, with a minimum of two nights spent in-house each week attending or hosting key events to drive membership acquisition.

Responsibilities

• Membership Acquisition & Development
  • Own the full membership lifecycle: acquisition, onboarding, management, and retention of all members.
  • Drive the quality of membership applications, ensuring a strong, vibrant, and diverse membership base aligned with the House Identity Plan.
  • Personally review membership applications, leading the approval process in collaboration with the Membership Committee and Membership Directors.
  • Create, host, and attend events within the House (minimum two nights a week) to foster relationships with existing and prospective members.
  • Understand and deliver membership headcount (approvals and leavers) and revenue targets through active management and outreach efforts.
• Membership Retention & Member Experience
  • Oversee the handling of member behavior issues, acting as a liaison between the member and Membership Behavior Committee.
  • Ensure personalized engagement with members at risk of leaving through regular touchpoints and interactions.
  • Lead efforts to minimize churn by proactively identifying at-risk members and addressing issues for long-term retention.
  • Build and deliver member events at the House to enhance satisfaction and attract high-quality applicants through member guests.
• Membership Committee Management
  • Ensure the Membership Committee operates at the highest standard and meets regularly to propose new applicants and review applications.
  • Develop and implement innovative ideas to keep the Committee engaged, rewarded, and incentivized.
  • Provide leadership to align the Committee with the House’s goals and values.
• Local Outreach & Strategic Partnerships
  • Create and execute a robust outreach program to position Soho House as an integral part of the local community.
  • Build strategic relationships with local businesses, influencers, and cultural institutions to identify membership gaps and acquisition opportunities.
  • Act as an ambassador for Soho House, cultivating relationships outside the House to enhance reputation and expand membership potential.
• Team Management & Collaboration
  • Foster a collaborative team culture with the GM/Ops team, Member Relations, and Events team to deliver exceptional member experiences.
• Reporting & KPI Tracking
  • Track membership data and KPIs, including application submission rates, retention rates, churn, and revenue generation.
  • Maintain knowledge of industry trends, competitor offerings, and local market developments to inform membership strategy.

Measures of Success

• Membership acquisition and retention rates through high-quality creative members.
• High-quality and high-performing Membership Committee.
• Close alignment with the General Manager on all membership activity.
• Revenue generated from new and existing members.
• Full attendance for new member introductions.

Requirements

• High level of personal contacts and networking skills in the creative disciplines local to the House.
• A highly social, outgoing individual who values personal interactions.
• Ability to convert contacts and connections into applications/sales.
• Management capability of a small team/individual.
• Strong communication skills and ability to work across teams.

Benefits

• Health Care + 401K: Full-time employees are eligible for full benefits: Medical, Dental & Vision, as well as a Retirement fund with a 2% match.
• Paid Time Off: Full-time employees receive sick days and vacation days.
• Career Development: Opportunities for domestic or international career progression, both managerially and technically.
• Soho Impact: Empowering the Soho House Community to make positive change through mentoring, apprenticeship, local outreach, and sustainability.
• Learning & Development: Access to an extensive range of internally and externally run courses.
• Cookhouse & House Tonic: Monthly calendars featuring trips, training, and events celebrating food and drink, available to all employees.
• Team Events: Monthly fun events including fitness sessions, cinema screenings, and art classes.
• Team Meal: Substantial meal provided free of charge while on duty in Houses & Restaurants.

Pay

In accordance with California law, the salary range for this role if filled within California is $110,000—$115,000 USD. The range for other geographies may vary based on market differences.