Head of Membership
About the role
The Head of Membership is the strategic and operational owner of The Wellness Circle — Lifepro's membership, loyalty, and community ecosystem. You'll transform The Wellness Circle from a retention initiative into a meaningful recurring-revenue and brand-loyalty growth engine.
Responsibilities
Own the vision, roadmap, and business strategy for The Wellness Circle — including positioning, pricing, packaging, and value proposition.
Develop annual growth plans and recurring-revenue forecasts.
Drive member acquisition across ecommerce, retail, affiliate, creator, and community channels.
Identify and launch new monetization opportunities.
Build exclusive member experiences, educational content, wellness challenges, and tiered engagement frameworks.
Continuously improve the member experience based on feedback and behavioral data.
Keep member benefits differentiated and compelling.
Own the strategy, growth, engagement, and long-term vision for our Facebook VIP Groups.
Create programming and member journeys that connect community participation to membership.
Set moderation standards, ambassador programs, and community KPIs.
Own retention, renewal, churn reduction, and win-back strategies.
Partner with Lifecycle Marketing on onboarding, engagement, and renewal programs.
Build segmentation based on member behavior and lifecycle stage.
Own membership revenue targets and business performance.
Build forecasting models across acquisition, retention, renewal, and customer lifetime value.
Identify cross-sell and upsell opportunities, and partner with Ecommerce and Finance on growth planning.
Develop relationships with wellness brands, practitioners, and content partners.
Negotiate member-exclusive benefits and experiences, and evaluate partnership ROI.
Expand The Wellness Circle into a broader wellness ecosystem beyond Lifepro products.
Requirements
Membership business builder — you've built, scaled, or operated subscription, loyalty, or recurring-revenue programs.
Community ecosystem builder — you've grown engaged online communities that drive retention and advocacy.
Retention marketing expert — you know lifecycle marketing, loyalty mechanics, customer journeys, and churn reduction.
Revenue-focused strategist — you tie community and membership initiatives to measurable business outcomes.
Partnership builder — you've negotiated member-benefit partnerships that add value while protecting margin.
Data-driven decision maker — you use cohort analysis, retention metrics, CLV, and engagement reporting to guide strategy.
Team and systems builder — you've led cross-functional teams and built scalable operating systems.
Qualifications
Experience in a similar role or relevant field.
Proven track record of driving membership growth and retention.
Strong understanding of customer journey mapping and retention strategies.
Excellent communication and interpersonal skills.
Ability to work collaboratively with cross-functional teams.
Experience with CRM tools and analytics.
Skills
Strategic thinking and problem-solving skills.
Strong leadership and team management abilities.
Excellent organizational and project management skills.
Proficiency in digital marketing tools and platforms.
Experience with social media management and community engagement.
Knowledge of customer relationship management (CRM) systems.
Ability to analyze data and make informed decisions.
Benefits
Hybrid work schedule (onsite 3-4x a week).
Competitive salary and benefits package.
Professional development opportunities.
Flexible work arrangements.
Collaborative and supportive work environment.
Pay
Salary range: $120,000 - $150,000 annually.
Schedule
Hybrid work schedule (onsite 3-4x a week).