Head of Membership Growth (P&L Owner)

About the Role

Our client has already built a recurring-revenue membership product with a real member base and proven demand. We're building the operating system homeowners use to manage, maintain, protect, and improve their homes—Membership is the foundation of it. This role is for an operator who has owned revenue and business outcomes, someone who can take a working product at an inflection point and turn it into an eight-figure recurring-revenue business.

Mission

Grow Membership into the leading homeowner subscription business in North America—and lay the foundation for a broader Homeowner Platform.

Success Metrics (24–36 Months)

• Significant, compounding growth in recurring revenue
• Materially improved retention and renewal performance
• Expanded homeowner engagement and lifetime value
• New recurring-revenue streams launched and scaled
• Strong, defensible unit economics
• Clear category leadership in home-services membership

Responsibilities

You'll run Membership as your business, with full P&L accountability across the entire member lifecycle:

• Acquisition – building and scaling the channels that bring members in
• Activation – turning sign-ups into engaged, retained members
• Retention & Renewals – owning the metrics that matter: churn, renewal rate, LTV
• Referrals & Expansion Revenue – growing revenue per member, not just member count
• Roadmap – setting the plan that takes Membership to eight figures
• Cross-functional leadership – partnering with Product, Operations, Marketing, Finance, and Partnerships to execute

You'll inherit strong functional support—CRM, lifecycle automation, analytics, member experience, and service fulfillment are already in place. This role is about business performance and growth strategy, not day-to-day execution or ticket-level operations.

Requirements

Must have:

• Direct P&L ownership—you've been accountable for revenue, not just pipeline or activity metrics
• Subscription or membership economics experience—you think fluently in churn, LTV, CAC, and renewal rate
• A track record of measurably improving retention or renewal performance
• Experience leading or coordinating multiple functions toward a shared revenue outcome
• Data-driven decision-making as a default, not an exception
• Consumer-focused growth experience, ideally in U.S. home services, subscription, or recurring-revenue businesses

Strongly preferred:

• Home services, PropTech, or homeowner-adjacent experience
• Marketplace or platform business experience
• Exposure to AI-enabled products or workflows

Compensation & Growth

Competitive base salary plus a performance bonus tied directly to growth metrics. Exceptional candidates will be considered for expanded ownership and equity-style participation as the business scales.

Why This Role Matters

This isn't a department-leadership role. It's the chance to build a category-defining business inside Home Alliance—and to be the operator who takes Membership from a strong product to a platform every homeowner relies on.