Head of Marketing US

About the role

Tracksuit helps brands prove that brand building is worth it by giving marketing teams the data they need to make smarter decisions, earn internal credibility, and grow sustainable businesses. The company is scaling fast across the US, UK, New Zealand, and Australia. As Head of Marketing US, you will own marketing outcomes for the US market, build the Tracksuit brand, generate pipeline, and help win the category in the United States while leveraging global Centers of Excellence.

Responsibilities

• Own marketing outcomes for the US market – act as senior marketing leader accountable for brand growth, pipeline generation, and market impact.
• Develop and evolve regional marketing strategy in partnership with the CMO and GTM leadership.
• Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs.
• Balance short‑term revenue goals with long‑term brand building.
• Represent the voice of the US market inside Tracksuit and influence company‑wide priorities.
• Build the Tracksuit brand in America – increase awareness, credibility, and preference among marketers, agencies, and brand leaders.
• Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities.
• Build relationships with influential marketers, agencies, partners, and ecosystem players.
• Identify opportunities for thought leadership, partnerships, and brand moments that strengthen market position.
• Lead marketing strategy and execution – partner with global Centers of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth.
• Adapt global campaigns to maximise relevance and impact in the US market.
• Lead regional marketing initiatives from strategy through execution and measurement.
• Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels.
• Partner closely with revenue teams – work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes.
• Align marketing priorities with pipeline goals, key accounts, expansion opportunities, and strategic partnerships.
• Create strong feedback loops between customers, prospects, GTM teams, and global marketing functions.
• Build and scale the regional marketing function – establish structure, systems, and operating rhythms required to scale marketing in the US.
• Build business cases for additional resources when needed.
• Hire, develop, and lead team members as the market grows.
• Create repeatable frameworks and playbooks that can be leveraged across regions.

Requirements

• 8–15+ years of marketing experience, ideally with a mix of B2B and B2C.
• Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion.
• Strong commercial acumen and deep understanding of how marketing drives business growth.
• Experience developing marketing strategy and translating it into successful execution.
• Ability to represent a company externally through speaking, partnerships, customer engagement, media, or industry relationships.
• Strong leadership potential and ability to influence across functions and levels of seniority.
• Data‑driven decision making – using customer insight and market intelligence to inform approach.

Nice to have

• Experience helping scale a business in the US market.
• Background in B2B SaaS marketing, particularly in martech or insights/analytics.
• Understanding of brand tracking, market research, or marketing measurement.
• Existing network within the marketing, agency, or brand ecosystem.
• Experience speaking publicly, building communities, or developing thought leadership.
• Experience building