Head of Marketing US
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real specific content. Must not repeat job title. Must not include Job ID etc. Must preserve all substantive info. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove "FYI - We’re pet-friendly..."? That's not boilerplate but maybe not required? It's a benefit? Could be part of culture. Might keep as part of Benefits? But we need to follow rules: include sections only when posting has real specific content. We have content about role description, responsibilities, what success looks like, what you'll actually do, you'll thrive here if, what we're looking for, nice to have's, why you'll love it here (benefits). Also location info.
We need to map to headings: About the role (intro paragraph), Responsibilities (list of duties), Requirements/Qualifications/Skills (maybe combine), Benefits, Pay, Schedule. Pay not mentioned explicitly, so we should not create Pay section. Schedule: mention flexible working, office-first, 3+ days in office, WFH flexibility. That's schedule info. So we can include Schedule section.
Benefits: ESOP, L&D budget, merch, wellness benefits, 401k, 6 weeks paid leave, pet-friendly, AI note? Probably keep benefits.
We need to use - for any list of duties/requirements/benefits. Use
for prose.
We must not repeat job title as heading. So no heading for "Head of Marketing (US)". Use About the role heading.
We must not include Job ID etc.
We need to preserve all substantive info; not invent or summarize away detail. So we need to include details like "Tracksuit helps brands prove that brand building is worth it..." etc. That's about company intro; could be part of About the role or maybe a separate section? Could be part of About the role (company overview). We'll include that as prose under About the role.
We need to capture "What success looks like:" bullet points; those are responsibilities/outcomes; could be under Responsibilities or maybe a separate section? But we can put them under Responsibilities as list.
Similarly "What you'll actually do:" list of duties; also responsibilities.
"You'll thrive here if:" list of traits; could be under Skills or Qualifications? Might be under Skills.
"What we're looking for:" list of requirements; could be under Requirements.
"Nice to have's:" list; could be under Qualifications or Skills? Could be under Qualifications as nice-to-have.
"Why you'll love it here:" benefits; under Benefits.
Location and flexible working: under Schedule.
We must not create sections with filler like "commensurate with experience". Not present.
We need to ensure we don't duplicate content. We'll try to capture all.
Let's extract content:
Company intro paragraph: "Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses. We're scaling fast across the US, UK, New Zealand, and Australia backed by world class investors. We can track those brands across markets to help our brand believers prove the power of brand wherever they are. Our team of Trackstars are collaborative, ambitious, and building something that genuinely matters. We live by "high care, high performance" we strive to be the best and look after each other while we do it. The US is our most important growth market, and we're looking for someone to own it."
Then role description: "This role As our Head of Marketing (US), you'll be responsible for building the Tracksuit brand, generating pipeline and helping us win the category in the United States. While you'll leverage global resources and Centers of Excellence across Brand, Growth, Product Marketing, Content and Creative, this is not simply an execution role. We're looking for a strong marketer / builder who can identify opportunities, influence strategy, represent Tracksuit externally, and build the regional marketing function from scratch."
Then "Flexible working: We have beautiful offices in New York, London, Sydney, and Auckland. We are office-first but offer flexibility day-to-day and adopt a balanced approach to WFH/in-office work."
Then "What success looks like:" bullet points (multiple paragraphs). We'll convert each bullet to
- .
Then "What you'll actually do:" list of duties (multiple paragraphs). Convert to
- .
Then "You'll thrive here if:" list of traits. Convert to
- .
Then "What we're looking for :" list of requirements. Convert to
- .
Then "Nice to have's..." list. Convert to
- .
Then "Why you'll love it here:" list of benefits. Convert to
- .
Then location and flexible working already covered but we might duplicate; we already have flexible working paragraph earlier; we can incorporate into Schedule section.
Also there is a note about AI tools in hiring process; that's boilerplate/legal? It's about hiring process; could be considered boilerplate; we should remove it per instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. This is about AI tools in hiring; maybe legal; better to remove.
Also "We run comprehensive full-cycle comp reviews annually, as well as rolling promotions when you've levelled up. Your salary is supplemented with our best-in-class benefits package, as well as generous ESOP." That's benefits/compensation; we can include in Benefits.
We must not create Pay section because no specific salary numbers.
Now produce HTML.
Structure:
About the role
...company intro + role description...
Responsibilities
- ... from What success looks like and What you'll actually do combined? Might be too many; but we can split into two sub-sections? But only allowed headings from list; we cannot add custom headings. So we need to put all responsibilities under one
Responsibilities
as a list. We'll combine all duty bullets.
Similarly Requirements
for what we're looking for.
Skills
for You'll thrive here if (traits) maybe also nice-to-have? But we have Qualifications heading available. Could use Qualifications for nice-to-have. Skills for traits.
We need to decide mapping: Use headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We have content for About the role, Responsibilities, Requirements, Qualifications (nice-to-have), Skills (thrive here if), Benefits, Schedule.
We'll not use Pay.
Now craft lists.
Let's extract bullets:
What success looks like:
- Tracksuit becomes a category defining brand in the US: You're building awareness, credibility, and preference among modern marketers. Customers, agencies, partners, and industry leaders know Tracksuit and associate us with category leadership
- The US becomes a growth engine for the business: Marketing is driving meaningful pipeline, revenue growth, and market share. You deeply understand the market and continuously identify new opportunities to accelerate growth
- You're a trusted voice in the industry: You've built a strong network across customers, partners, agencies, media, and marketing communities. You're regularly representing Tracksuit at events, roundtables, webinars, and industry conversations
- Strong alignment between global strategy and local opportunity: You leverage global frameworks while influencing them through market insight. The US team sees you as their marketing leader, and global teams see you as their voice of the market
- A scalable regional marketing function exists: You've built the systems, talent, and operating model required to scale
What you'll actually do:
- Own marketing outcomes for the US market
- Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact
- Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership
- Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs
- Balance short-term revenue goals with long-term brand building
- Represent the voice of the US market inside Tracksuit and influence company-wide priorities
- Build the Tracksuit brand in America
- Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders
- Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities
- Build relationships with influential marketers, agencies, partners, and ecosystem players
- Identify opportunities for thought leadership, partnerships, and brand moments that strengthen our position in the market
- Lead marketing strategy and execution
- Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth
- Adapt global campaigns to maximise relevance and impact in the US market
- Lead regional marketing initiatives from strategy through execution and measurement
- Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels
- Partner closely with revenue teams
- Work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes
- Align marketing priorities with pipeline goals, key accounts, expansion opportunities, and strategic partnerships
- Create strong feedback loops between customers, prospects, GTM teams, and global marketing functions
- Build and scale the regional marketing function
- Establish the structure, systems, and operating rhythms required to scale marketing in the US
- Build business cases for additional resources when needed
- Hire, develop, and lead team members as the market grows
- Create repeatable frameworks and playbooks that can be leveraged across regions
You'll thrive here if:
- You're a builder at heart: You enjoy creating things from scratch and scaling what works. You don't wait for permission, you see an opportunity and go after it
- You're both strategic and hands-on: You know when to lead from the front and when to dive into execution. In a scaling business, you need to do both, and you love that
- You're commercially minded: You deeply understand how marketing drives business growth. You think in terms of pipeline, revenue, and market share, not just impressions and engagement
- You're a connector: You build relationships naturally with customers, partners, agencies, media, and industry communities. People want to work with you and hear what you have to say
- You're comfortable with ambiguity: Fast growing environments mean things are constantly shifting. You create clarity where there isn't any and thrive in the chaos
- You lead with transparency and care: Low ego, high trust. You share successes and setbacks openly, welcome contributions without judgement, and never shy away from tough conversations
What we're looking for :
- 8-15+ years of marketing experience: ideally with a mix of B2B and B2C
- Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion
- Strong commercial acumen: and a deep understanding of how marketing drives business growth
- Experience developing marketing strategy: and translating it into successful execution
- Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships
- Strong leadership potential: and the ability to influence across functions and levels of seniority
- Data-driven decision making: you use customer insight and market intelligence to inform your approach
- Location: We have a fantastic office in New York, and would expect the successful candidate to work from the office 3 or more days each week, but do offer flexibility day-to-day and adopt a balanced approach to WFH/in-office work.
Nice to have's...
- Experience helping scale a business in the US market
- Background in B2B SaaS marketing, particularly in martech or insights/analytics
- Understanding of brand tracking, market research, or marketing measurement
- Existing network within the marketing, agency, or brand ecosystem
- Experience speaking publicly, building communities, or developing thought leadership
- Experience building or leading regional/international marketing teams
Why you'll love it here:
for prose. We must not repeat job title as heading. So no heading for "Head of Marketing (US)". Use About the role heading. We must not include Job ID etc. We need to preserve all substantive info; not invent or summarize away detail. So we need to include details like "Tracksuit helps brands prove that brand building is worth it..." etc. That's about company intro; could be part of About the role or maybe a separate section? Could be part of About the role (company overview). We'll include that as prose under About the role. We need to capture "What success looks like:" bullet points; those are responsibilities/outcomes; could be under Responsibilities or maybe a separate section? But we can put them under Responsibilities as list. Similarly "What you'll actually do:" list of duties; also responsibilities. "You'll thrive here if:" list of traits; could be under Skills or Qualifications? Might be under Skills. "What we're looking for:" list of requirements; could be under Requirements. "Nice to have's:" list; could be under Qualifications or Skills? Could be under Qualifications as nice-to-have. "Why you'll love it here:" benefits; under Benefits. Location and flexible working: under Schedule. We must not create sections with filler like "commensurate with experience". Not present. We need to ensure we don't duplicate content. We'll try to capture all. Let's extract content: Company intro paragraph: "Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses. We're scaling fast across the US, UK, New Zealand, and Australia backed by world class investors. We can track those brands across markets to help our brand believers prove the power of brand wherever they are. Our team of Trackstars are collaborative, ambitious, and building something that genuinely matters. We live by "high care, high performance" we strive to be the best and look after each other while we do it. The US is our most important growth market, and we're looking for someone to own it." Then role description: "This role As our Head of Marketing (US), you'll be responsible for building the Tracksuit brand, generating pipeline and helping us win the category in the United States. While you'll leverage global resources and Centers of Excellence across Brand, Growth, Product Marketing, Content and Creative, this is not simply an execution role. We're looking for a strong marketer / builder who can identify opportunities, influence strategy, represent Tracksuit externally, and build the regional marketing function from scratch." Then "Flexible working: We have beautiful offices in New York, London, Sydney, and Auckland. We are office-first but offer flexibility day-to-day and adopt a balanced approach to WFH/in-office work." Then "What success looks like:" bullet points (multiple paragraphs). We'll convert each bullet to
About the role
...company intro + role description...
Responsibilities
- ... from What success looks like and What you'll actually do combined? Might be too many; but we can split into two sub-sections? But only allowed headings from list; we cannot add custom headings. So we need to put all responsibilities under one
Responsibilities
as a list. We'll combine all duty bullets. SimilarlyRequirements
for what we're looking for.Skills
for You'll thrive here if (traits) maybe also nice-to-have? But we have Qualifications heading available. Could use Qualifications for nice-to-have. Skills for traits. We need to decide mapping: Use headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have content for About the role, Responsibilities, Requirements, Qualifications (nice-to-have), Skills (thrive here if), Benefits, Schedule. We'll not use Pay. Now craft lists. Let's extract bullets: What success looks like: - Tracksuit becomes a category defining brand in the US: You're building awareness, credibility, and preference among modern marketers. Customers, agencies, partners, and industry leaders know Tracksuit and associate us with category leadership - The US becomes a growth engine for the business: Marketing is driving meaningful pipeline, revenue growth, and market share. You deeply understand the market and continuously identify new opportunities to accelerate growth - You're a trusted voice in the industry: You've built a strong network across customers, partners, agencies, media, and marketing communities. You're regularly representing Tracksuit at events, roundtables, webinars, and industry conversations - Strong alignment between global strategy and local opportunity: You leverage global frameworks while influencing them through market insight. The US team sees you as their marketing leader, and global teams see you as their voice of the market - A scalable regional marketing function exists: You've built the systems, talent, and operating model required to scale What you'll actually do: - Own marketing outcomes for the US market - Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact - Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership - Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs - Balance short-term revenue goals with long-term brand building - Represent the voice of the US market inside Tracksuit and influence company-wide priorities - Build the Tracksuit brand in America - Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders - Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities - Build relationships with influential marketers, agencies, partners, and ecosystem players - Identify opportunities for thought leadership, partnerships, and brand moments that strengthen our position in the market - Lead marketing strategy and execution - Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth - Adapt global campaigns to maximise relevance and impact in the US market - Lead regional marketing initiatives from strategy through execution and measurement - Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels - Partner closely with revenue teams - Work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes - Align marketing priorities with pipeline goals, key accounts, expansion opportunities, and strategic partnerships - Create strong feedback loops between customers, prospects, GTM teams, and global marketing functions - Build and scale the regional marketing function - Establish the structure, systems, and operating rhythms required to scale marketing in the US - Build business cases for additional resources when needed - Hire, develop, and lead team members as the market grows - Create repeatable frameworks and playbooks that can be leveraged across regions You'll thrive here if: - You're a builder at heart: You enjoy creating things from scratch and scaling what works. You don't wait for permission, you see an opportunity and go after it - You're both strategic and hands-on: You know when to lead from the front and when to dive into execution. In a scaling business, you need to do both, and you love that - You're commercially minded: You deeply understand how marketing drives business growth. You think in terms of pipeline, revenue, and market share, not just impressions and engagement - You're a connector: You build relationships naturally with customers, partners, agencies, media, and industry communities. People want to work with you and hear what you have to say - You're comfortable with ambiguity: Fast growing environments mean things are constantly shifting. You create clarity where there isn't any and thrive in the chaos - You lead with transparency and care: Low ego, high trust. You share successes and setbacks openly, welcome contributions without judgement, and never shy away from tough conversations What we're looking for : - 8-15+ years of marketing experience: ideally with a mix of B2B and B2C - Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion - Strong commercial acumen: and a deep understanding of how marketing drives business growth - Experience developing marketing strategy: and translating it into successful execution - Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships - Strong leadership potential: and the ability to influence across functions and levels of seniority - Data-driven decision making: you use customer insight and market intelligence to inform your approach - Location: We have a fantastic office in New York, and would expect the successful candidate to work from the office 3 or more days each week, but do offer flexibility day-to-day and adopt a balanced approach to WFH/in-office work. Nice to have's... - Experience helping scale a business in the US market - Background in B2B SaaS marketing, particularly in martech or insights/analytics - Understanding of brand tracking, market research, or marketing measurement - Existing network within the marketing, agency, or brand ecosystem - Experience speaking publicly, building communities, or developing thought leadership - Experience building or leading regional/international marketing teams Why you'll love it here: