Head of Marketing, State & Local Gov & Global Education, AWS Industry Marketing

About the role

Amazon Web Services (AWS) seeks a technically-minded, results-oriented 'Head of State & Local Government & Global Education Marketing' to develop, lead, and execute our global marketing strategy & programs for state & local government and education organizations. This person will lead a global team of marketing experts that drive industry-specific messaging, account-based marketing, global industry campaigns, executive programs, and presence at large global events & industry tradeshows. They will partner closely with business leaders to shape and position our portfolio of services, solutions, and partner offerings into a clear go-to-market approach that helps customers adopt AWS across State & Local Government and Global Education customer segments.

Key job responsibilities

• Lead, inspire and oversee the global state & local government and education industry marketing team
• Develop compelling and differentiated value propositions and narratives that bring together AWS industry expertise, services and solutions for state & local government and education
• Drive product and customer stories with excellence through the industry lens and ensure they are delivered through industry-specific digital channels, campaigns, analysts, press, events and commercial organization stakeholders
• Use market insights and competitive analysis to shape our product, sales, go-to-market, and industry marketing approach
• Lead a team of account-based marketers who design and execute ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Develop account-specific messaging, content, and campaigns that translate AWS cloud and AI capabilities into relevant value propositions for specific customers
• Build and manage executive engagement programs, including briefings, roundtables, and immersive experiences tailored to senior defense decision-makers
• Build and maintain relationships with executives, customers and industry analysts
• Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall public sector go-to-market strategy

Basic qualifications

• Experience developing detailed go to market plans
• Bachelor's degree in marketing, communications, business, or equivalent
• 10+ years of experience in B2B marketing, with at least 5 years in a people management role leading teams of 5+
• Experience marketing to government or public sector organizations (state/local government, education, or adjacent regulated industries)
• Experience with account-based marketing (ABM) programs, including 1:1 and 1:few campaign design and execution

Preferred qualifications

• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
• Experience leading across multiple locales
• Master's degree in marketing, communications, business, or equivalent, or MBA
• Experience marketing cloud computing, AI/ML, or enterprise technology solutions with the ability to translate complex technical capabilities into business value

Pay

USA, VA, Arlington - 156,100.00 - 211,200.00 USD annually