Head of Marketing Operations & Measurement

About the role

The Head of Marketing Operations & Measurement is a senior leadership role responsible for modernizing how Advisor Marketing operates, scales, and measures its impact across Financial Advisor Services (FAS). As a member of the Marketing Leadership Team, this leader serves as the connective tissue between strategy and execution—bringing discipline, clarity, and data-driven rigor to how marketing plans are built, deployed, and optimized. This role will transform marketing operations into a strategic advantage by enhancing workflows, deploying a modern marketing technology stack, and establishing advanced measurement frameworks that clearly link marketing activity to business outcomes. The position partners closely with Marketing leaders, Sales, Technology, Data & Analytics, Compliance, and external partners to ensure marketing becomes faster, smarter, and more accountable.

Why This Role Matters This role is central to the next phase of FAS Marketing’s evolution—ensuring the organization not only develops bold, innovative ideas but executes them with speed, precision, and measurable impact. It is a high-visibility leadership opportunity for a builder who thrives at the intersection of strategy, operations, technology, and data.

About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position.

Responsibilities

• Lead and evolve the end-to-end marketing operations function, ensuring work is effectively prioritized, resourced, and executed across teams.
• Modernize workflows, governance, and operating models to reduce friction, accelerate speed to market, and improve transparency.
• Establish best-in-class operational standards that support both disciplined execution and innovative experimentation.
• Own the marketing technology vision and roadmap, overseeing deployment, integration, and adoption of platforms supporting planning, execution, personalization, and measurement.
• Partner with Technology and Data teams to ensure systems are reliable, scalable, secure, and aligned with enterprise architecture and governance standards.
• Identify and implement opportunities to leverage automation and AI to drive accuracy, efficiency, and speed across marketing processes.
• Define and lead a modern marketing measurement framework focused on business outcomes—not just activity metrics.
• Deliver actionable analytics that inform strategy, optimize investment decisions, and drive continuous performance improvement.
• Establish data integrity and quality control standards for all marketing and campaign performance data.
• Serve as the internal authority on marketing operations and