Head of Marketing Operations

About the role

We are a high-growth personal injury law firm operating in a highly competitive legal market. Our marketing engine spans digital performance media, social and content, traditional media, brand development, and intake alignment. We are hiring a Head of Marketing Operations to build the operational backbone that enables sustained, disciplined growth toward nine-figure revenue.

Responsibilities

The Head of Marketing Operations will architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels. Key responsibilities include:

• Designing and enforcing the marketing operating system
• Standardizing workflow, documentation, and accountability
• Installing performance scorecards across roles
• Aligning campaign execution with pipeline and signed-case growth
• Reducing executive involvement in tactical coordination by building structure that holds

Scope of Ownership

The Head of Marketing Operations will have ownership of the following areas:

• Operational Architecture: owning and optimizing the marketing workflow platform, defining role-level KPIs, and installing dashboard reporting tied to revenue and pipeline impact
• Execution Discipline: driving 95%+ on-time campaign launches, identifying bottlenecks, enforcing clarity in deliverables and timelines, and establishing corrective protocols
• Revenue Alignment: ensuring marketing execution ties directly to qualified opportunity growth, translating performance data into operational adjustments, and partnering with CMO and intake leadership
• Talent & Standards: directly overseeing channel leads, evaluating capability gaps, recruiting and upgrading talent, and raising output standards across the department

Requirements

The ideal candidate will have:

• 8+ years in marketing operations or integrated marketing leadership
• Experience in a high-growth environment ($50M+ revenue preferred)
• Managed multi-channel teams (8+ contributors)
• Built and enforced operational systems at scale
• Deep fluency in marketing KPIs across digital and traditional media
• Financial literacy: understands pipeline, conversion rates, CAC, and revenue impact

Qualifications

The successful candidate will be someone who:

• Enjoys building order in growing organizations
• Is structured and decisive
• Remains calm under pressure
• Is comfortable holding high performers accountable
• Able to challenge assumptions respectfully
• Thinks in systems, not tasks
• Is motivated by building durable infrastructure, not chasing trends

Benefits

The company offers:

• Competitive base salary ($210K–$240K)
• Performance-based bonus (20-30%) tied to operational KPIs and growth metrics
• Executive exposure and influence
• Clear pathway to expanded leadership as the organization scales
• Relocation support available