Head of Marketing Operations
About the Team
The Marketing Operations team drives excellence across the shared infrastructure that the marketing and sales development teams depend on: lead routing and lead management, prospect data, campaign production, marketing systems, and sales development systems. The infrastructure covers three vertical channel groups: inbound and outbound sales, digital marketing, and in-person events. We ensure that the underlying operations and systems are reliable, scalable, and well-maintained. In close partnership with Demand Generation Systems, Marketing Operations enables global and region marketers and Sales Development Representatives to focus on driving revenue rather than wrestling with operations and systems.
Responsibilities
- Drive excellence in the operations and systems that support inbound and outbound sales, digital marketing channels, and in-person events
- Partner with Demand Generation Systems to build, buy, improve, and support the technology for digital marketing campaigns, in-person events, and sales development
- Ensure that we accurately route and progress leads to match sales coverage decisions, demand marketing strategies, and agreed upon timelines
- Ensure that we generate and maintain sufficient account coverage and quality of sales contacts and marketing database subscribers for sales and marketing outreach
- Ensure that we produce digital marketing campaigns with velocity and at the highest quality
- Serve as the senior marketing operations voice in cross-functional workstreams with Sales Development, Sales Operations, Revenue, and Regional Marketing teams
- Build, develop, and retain a high-performing marketing operations team
- Set strategic direction, objectives, and key results for the Marketing Operations organization, aligned to broader marketing and Stripe-wide objectives and key results
Requirements
Minimum Requirements
- 10+ years of experience in B2B marketing or revenue operations and working directly on an enterprise marketing technology stack (Marketing Automation Platform, CRM, sales engagement, company and contact data, etc.)
- 5+ years of direct people management experience, including managing managers and building teams of 10+ people; experience managing distributed and global teams
- 3+ years of working in a global B2B company with hundreds of marketers and sales development representatives
- Demonstrated ability to design and scale operations organizations, including structuring teams and managing through ambiguity
- Experience leading programs across multiple functional areas simultaneously
- Track record of driving measurable improvements in B2B marketing operations
- Strong cross-functional influence and ability to drive alignment at senior levels across Sales Development, Sales Operations, Revenue, and Regional Marketing
- Strong analytical skills, including the ability to use data to diagnose operational problems, set targets, and evaluate program outcomes
- Ability to build working prototypes and demos with AI to solve marketing operations challenges
- Prior responsibility for launching AI solutions to sales development or marketing teams
Preferred Qualifications
- 15+ years of experience in B2B marketing or revenue operations and working directly on an enterprise marketing technology stack (Marketing Automation Platform, CRM, sales engagement, company and contact data, etc.)
- 10+ years of direct people management experience, including managing managers and building teams of 10+ people; experience managing distributed and global teams
- 5+ years of working in a global B2B company with hundreds of marketers and sales development representatives
Schedule
This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).
- In-office expectations: Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This balances in-person collaboration and flexibility.
- Working remotely at Stripe: A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you may come into the office for team/business meetings, on-sites, meet-ups, and events, the expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location.