Head of Marketing for Infrastructure Advisory

About the role

The Head of Marketing for the Black & Veatch Infrastructure Advisory business is responsible for creating and executing the commercial, business and marketing strategy to support the company’s growing consulting and managed services organization.

Responsibilities

• Create and advise commercial and market strategy across Black & Veatch Infrastructure Advisory teams.
• Build and advance business relationships within Infrastructure Advisory including the President and leadership teams, solution and market teams, as well as key relationships with market segment Presidents and leadership teams throughout Black & Veatch.
• Market research and understanding of target segments, organization types, buyer and influencer types and engagement opportunities.
• Strategic marketing planning, campaign strategy, demand strategy, performance marketing, budget management and execution across global stakeholder groups.
• Define customer decision journeys for services areas with sales and engagement touchpoints across the buyer cycle.
• Create and test messaging that resonates with audiences across the segments, subsegments and buyer groups targeted with Infrastructure Advisory services.
• Paid media strategies, tactics and measurements to monitor and adjust campaigns, promotions and spend as part of performance marketing cycles.
• Outcomes-driven demand generation and funnel-building campaigns to build awareness of Black & Veatch Infrastructure Advisory business and its portfolios.
• In-person and virtual events including industry trade and Black and Veatch hosted events supporting sales, client relationships, research and industry relations.
• Presence and integration of Infrastructure Advisory services across the digital landscape with stakeholders including the full client lifecycle.
• Keen understanding of sales and marketing metrics and ability to set and track KPIs throughout marketing performance lifecycles and make agile adjustments for continuous performance improvement.
• Leading a small team of direct reports and a much larger team of influential functional and commercial partners in collaboration and execution.
• Developing relationships and collaborating with marketing, business and regional teams, searching for win-wins to grow Infrastructure Advisory as part of segment value propositions.
• Collaborating with marketing leaders and peers to build and execute marketing programs from start to finish, building consensus with stakeholder groups and strong internal communications networks with sales teams and account executives across the company.
• Infrastructure Advisory portfolio positioning across applicable global markets including collaborating with regional sales and marketing leaders on regional/country-specific marketing plans.

Qualifications

• Proven record of building businesses and providing commercial support to grow new and current customer relationships within a matrix consulting organization.
• Experience working with infrastructure and energy solutions.
• Strong skills in writing in various mediums, message development, story and presentation development.
• Full strategic marketing planning and execution skill set.
• Technical aptitude to translate highly technical offerings into value propositions and content for targeted audiences.
• Strong project management, budgeting and measurement skills.
• Experience marketing professional and managed services as well as technical solutions.
• Minimum of 15 years of strategic marketing experience in B2B including strong digital marketing and demand generation experience.
• Bachelor's degree in marketing, marketing communications, business marketing or related field. Master’s degree preferred.
• Experience as a head of marketing in a matrix consulting organization with responsibilities across marketing domains supporting business sales, solution sales and regional account teams required.
• Advanced marketing communications skills including writing, presenting and speaking including courageous and polished strategy pitches to senior leadership.
• Advanced personal skills in excel required as well as analytics/data analysis skills.
• Previous successful experience in customer segmentation, analytics and campaigns leveraging MarTech and SalesTech systems such as Sales Force. Successful experience and ability to design and execute complex marketing campaign management across digital channels for client and prospect segments.
• Experience in partner and ecosystem marketing as well as client marketing including collaboration with marketing and sales executives on client value/story promotions and marketing tactics.
• Deep experience in demand generation includes building prospect and current customer engagement across traditional and new mediums including content strategy and architecture by organization type and role, outbound communications to clients and bi-directional client insight/experience loops to improve client satisfaction.
• Aptitude and discipline to autonomously research, explore, learn and understand the lifecycles of highly technical solutions and services.
• Experience building industry partner and sponsor relationships, developing creative new ways to reach key audiences with sponsor organizations and planning and executing virtual and in-person executive events.