Head of Marketing & Commercialization

About the Role

As the Head of Marketing & Commercialization at Not Your Mother’s, you will drive growth by shaping strategy, delivering commercial results, and leading the end-to-end marketing function. This role owns the "what we do to win" framework—defining where to play, how to grow, and how to convert strategy into execution across brand, innovation, and go-to-market. You will serve as a key partner to Sales and a core member of the Executive Leadership Team, ensuring the business is consumer-led, performance-driven, and commercially disciplined. While acting as a strategic partner to the General Manager, this role remains anchored in business ownership and results delivery, not system or process ownership.

Why You’ll Love It Here

Not Your Mother’s Haircare exists to do hair differently. We create life-tested clean haircare for every strand and season, designed to address real hair needs—from volume and hydration to frizz control and definition—without overcomplicating your routine. Our team moves fast, thinks big, and challenges the expected. We believe the best ideas come from collaboration, curiosity, and fresh perspectives. Whether launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little edge.

Our culture is rooted in values that guide everything we do:

• Lead with Love for All: Celebrate individuality and empower everyone to show up as themselves.
• Make Your Mark: Take initiative, own ideas, and push work forward with confidence.
• Shake Things Up: Embrace change, stay curious, and never settle for ordinary.

Responsibilities

• Own Growth Agenda including go-to-market & in-market performance:
  • Set and deliver the Marketing, Innovation, and Portfolio strategy for 1- and 3-year plans.
  • Define clear growth choices across brands, categories, channels, and consumers.
  • Develop integrated go-to-market (GTM) strategies across omnichannel and Amazon.
  • Own business performance outcomes including share, revenue, penetration, and margin.
  • Balance top-line growth with margin expansion, ensuring decisions are grounded in data, analytics, and ROI discipline.
  • Lead in-year performance management, driving pivots based on data and insights.
  • Ensure tight linkage between marketing investment and commercial return.
  • Translate strategy into focused, actionable plans with measurable outcomes.
• Partner closely with Sales and Finance:
  • Deliver assortment, pricing, and retailer-specific growth plans with Sales.
  • Collaborate with Finance on pricing, mix, and growth strategies.
• Lead Portfolio & Innovation Strategy:
  • Define where to play and how to win across the portfolio.
  • Architect the innovation pipeline and growth platforms aligned to consumer needs and financial goals.
  • Ensure disciplined portfolio choices, prioritization, and resource allocation.
  • Continuously evolve the portfolio based on performance, white space, and competitive dynamics.
• Elevate Brand, Creative & Consumer Excellence:
  • Set the standard for breakthrough creative and culturally relevant storytelling.
  • Ensure all decisions are rooted in deep consumer and market insights.
  • Strengthen brand consistency, distinctiveness, and demand creation.
  • Lead integration across Creative, CMI, Innovation, and Brand Marketing.
• Oversee and lead the entire Marketing function, including people development:
  • Act as the marketing anchor across Sales, Finance, Supply Chain, and Henkel stakeholders.
  • Drive alignment on priorities, trade-offs, and execution plans.
  • Ensure marketing strategy is translated effectively into enterprise action and commercial results.
  • Build Marketing capability and develop individuals.
• Executive Leadership & GM Partnership:
  • Represent Marketing at the Executive Leadership Team level.
  • Lead cross-functional commercial alignment.
  • Provide the GM with a forward-looking perspective on risks, opportunities, and key decisions.
  • Support executive readiness for ELT and Henkel ExCom engagements.
  • Operate as a thought partner, not a program manager, focused on decisions and outcomes.

Requirements

Education and Experience:

• 15+ years in marketing, brand management, or general management.
• Proven experience owning portfolio strategy, innovation, and GTM execution.
• Strong cross-functional experience with Sales, Finance, and Supply Chain.
• CPG, Beauty, or Personal Care experience preferred.
• MBA preferred.

Leadership Profile Capabilities:

• Enterprise-level strategic thinker with strong commercial instincts.
• Proven ability to own and deliver business results end-to-end.
• Strong cross-functional leadership and influence.
• Excellent decision-making, prioritization, and trade-off management.
• Highly effective executive communicator and storyteller.
• Data-driven with strong financial and analytical acumen.

Leadership Style:

• Outcome-oriented and accountable for performance.
• Brings clarity, focus, and simplicity to complexity.
• Balances creative ambition with commercial discipline.
• Builds trust and alignment across functions.
• Proactive and forward-looking.

Key Performance Indicators

• Market share and unit share growth.
• Revenue and gross margin expansion.
• Household penetration growth and retention.
• Effectiveness of pricing and revenue growth management (RGM) strategies.
• Innovation pipeline health and portfolio mix quality.
• Marketing ROI and in-market performance.
• Organizational effectiveness and culture.

Why This Role Matters

This role is critical to accelerating growth by:

• Owning business outcomes—not just marketing output.
• Connecting consumer insight to commercial performance.
• Driving focused strategy and disciplined execution.
• Enabling the GM to lead at the highest level without diluting operating ownership.

Benefits

• Competitive Compensation: Designed to reflect your skills and impact.
• Work-Life Balance: PTO, sick time, 9 paid holidays, and 2 paid floating holidays.
• Comprehensive Health Coverage: Medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance.
• Financial Wellness: Roth and 401(k) retirement plans with a 4% employer match.
• Paid Parental Leave: Because family always comes first.
• Professional Growth: Supported through our professional development reimbursement program.
• Wellness Perks: On-site fitness center and One Pass Select access.
• Product Perks: Enjoy 60 complimentary products each year.
• Annual Beauty & Wellness Credit: To invest in yourself.
• Volunteer Time Off: Support the causes that matter most.
• Monthly Networking Lunch Credit: Stay connected, inspired, and engaged.