Head of Marketing

Scope Of Responsibilities

• Brand
• Own how Sola looks, sounds, and shows up across every touchpoint
• Hold the line on quality when things get busy
• Lay the brand foundation that carries us into new markets and products without losing what makes Sola distinct
• Agent & Community Marketing
• Build marketing programs that genuinely serve our agents and give them real reasons to champion Sola
• Develop the assets, content, and enablement tools that make it easier for agents to sell and harder for them to leave
• Get deep on the independent agent community: what they care about, where they spend their time, and what it takes to earn their trust
• Content & Communications
• Own everything we publish: website, email, social, and blog
• Hold the bar high
• Build a PR presence that gets Sola into the conversations that matter
• Help our founders and team show up as credible, interesting voices in the future of home insurance
• Demand Generation
• Build and run campaigns that grow our agent network and put Sola on homeowners’ radar
• Own our paid, SEO, and social channels with a focus on getting real results out of a lean budget
• Set up tracking and measurement that reflects what’s working, and be willing to cut what isn’t
• Product Marketing
• Work closely with product and sales to develop go-to-market strategies for new launches and market expansions
• Stay sharp on the competitive landscape so that we’re never caught off guard
• Translate what we offer into messaging that clicks for both agents and homeowners
• Building the Function
• Establish how marketing works at Sola: the priorities, the metrics, the processes, and the longer-term vision for the team
• As we grow, help define what roles we need and play an active part in hiring them
• Get strong work out of outside vendors and freelancers without letting budgets balloon
• Put the right systems in place so the team can move quickly without things falling through the cracks

Requirements

• 8+ years in marketing
• You’ve built a marketing function before, not stepped into one that was already running
• A strong generalist with real depth across brand, content, demand gen, and comms, not someone who’s good at one thing and calls themselves a generalist
• A strong writer with a strong eye for design and quality, the kind of person who notices when something is off and cares enough to fix it
• Comfortable working through ambiguity and figuring things out without waiting to be pointed in a direction
• Genuinely understands community, because agents, homeowners, and partners are people with real relationships, not just segments in a CRM
• Uses data to drive decisions, not to rationalize ones that were already made

Even Better If You Have

• Experience in a regulated industry where trust is the product
• A track record of taking a company from Series A through B and beyond
• Managed a rebrand or major brand evolution
• Spent meaningful time at early-stage startups somewhere in the seed through Series B range
• Built trusted communities in the area you have marketed
• A real point of view on where insurtech is going and can back it up