Head of Marketing

Location: Onsite, Denver, CO (I-25 corridor). Start date: ASAP (no later than 9/14). Permanent position.

About the role

The client is seeking a commercially minded Head of Marketing to build and lead a modern B2B marketing engine that connects marketing investment directly to pipeline growth and revenue within the commercial real estate sector.

Responsibilities

• Develop and continuously refine the organization's growth marketing strategy, identifying high-opportunity customer segments and the channels, messages, and experiences that will most effectively create demand.
• Establish a measurement framework that ties marketing investment to pipeline and revenue, tracking metrics such as CAC, cost per qualified opportunity, lead-to-opportunity conversion, and campaign ROI.
• Partner closely with the CEO, executive leadership, and the sales organization to translate strategy into executable marketing programs.
• Manage agency partners, specialists, and external marketing resources to deliver campaigns across relevant B2B channels.
• Maintain and optimize the client's CRM and marketing automation platform (HubSpot) to support demand generation and pipeline visibility.
• Oversee the client's web presence and digital properties, identifying and implementing improvements to support lead generation and brand positioning.
• Bring informed perspective on the commercial real estate competitive landscape, industry ecosystem, buyer dynamics, and emerging growth opportunities.

Requirements

• 7 years of progressively responsible B2B marketing experience.
• Meaningful experience marketing to commercial real estate owners, multifamily owners/operators, REITs, asset managers, or closely related audiences.
• Demonstrated experience building demand generation programs that produced measurable pipeline and revenue results.
• Strong command of marketing economics, including CAC, conversion, attribution, pipeline, and ROI.
• Experience working with CRM and marketing automation platforms, specifically HubSpot.
• Experience managing agencies, specialists, and external marketing resources.

Preferred Qualifications

• Strong understanding of the commercial real estate ecosystem and how owners make investment and operating decisions.
• Experience partnering closely with sophisticated sales organizations in a growth-stage or entrepreneurial environment.
• Background working within or alongside small businesses or scaling organizations.
• Demonstrated ability to translate complex offerings into clear, differentiated customer value propositions.

Benefits

• Health insurance (premiums typically under $10/month).
• Dental insurance (fully covered).
• Vision insurance (fully covered).
• 401K with 5% match.
• 20 days PTO.
• Performance-based annual bonus (approximately 20% of base salary).

Pay

$100,000 - $120,000/year.