Head of Marketing

About the role

The Head of Marketing will own how Coworker shows up in the market, setting direction and executing on go-to-market strategies. Reporting directly to the CEO, this role requires experience scaling product marketing from Series A to Series C, fluency in both self-serve and enterprise sales, and a strong understanding of the Enterprise AI landscape.

Responsibilities

• Own Coworker’s core positioning, messaging, and narrative across audiences, use cases, and buyer personas
• Lead go-to-market planning for new product launches, feature releases, and strategic announcements
• Partner with Sales to develop clear messaging for technical and business buyers
• Own product marketing campaigns end-to-end, including onboarding, in-product messaging, and lifecycle marketing
• Develop content that supports pipeline generation, product education, thought leadership, and customer expansion
• Bonus: hands-on experience with content marketing, growth marketing, lifecycle, SEO, or campaign execution

Requirements

• Experience: 5–8+ years of experience in product marketing, ideally in B2B SaaS/Enterprise AI
• Series A to C experience: scaled product marketing at a high-growth startup from early revenue to $10M+ ARR
• PLG + Enterprise fluency: marketed self-serve products that also sold into enterprise
• Technical fluency: turned complex products into clear, differentiated positioning
• Builder mentality: comfortable with ambiguity, writes the copy yourself, and excited to hire and manage a team as we grow
• Cross-functional operator: adds great value in an engineering standup, a sales pipeline review, and a content brainstorm

Preferred Qualifications

• Experience at a Series A/B/C SaaS startup
• Experience with content marketing or growth marketing: writing blog posts, performing funnel analysis
• Familiarity with Enterprise AI landscape and competitive positioning

Pay

$160,000–$220,000

Schedule

Hybrid/Remote Flexibility

Benefits

• Health/dental/vision
• 401(k)
• Unlimited PTO

Qualifications

Experience: 5–8+ years of experience in product marketing, ideally in B2B SaaS/Enterprise AI

Series A to C experience: scaled product marketing at a high-growth startup from early revenue to $10M+ ARR

PLG + Enterprise fluency: marketed self-serve products that also sold into enterprise

Technical fluency: turned complex products into clear, differentiated positioning

Builder mentality: comfortable with ambiguity, writes the copy yourself, and excited to hire and manage a team as we grow

Cross-functional operator: adds great value in an engineering standup, a sales pipeline review, and a content brainstorm