Head of Marketing

The Role

AIM is seeking a Head of Marketing to build our external presence from the ground up and match the maturity of our product with the credibility required to transform a century-old industry.

• Build AIM's External Presence
• Refresh 100% of Tier-1 external-facing assets: website, investor decks, partner materials, and recruiting collateral
• Ensure every asset reflects the current reality of the product and company trajectory
• Create and own the foundation visual and narrative consistency of the AIM brand across all channels
• Build a Durable Media Engine
• Create and own a centralized marketing asset system with clear ownership, version control, and update processes
• Eliminate fragmented, outdated materials from circulation
• Align PR and Narrative Strategy
• Work closely with external PR partners to ensure messaging is consistent and tied to product milestones
• Coordinate announcements, media opportunities, and deployment proof points
• Track PR output and measure coverage quality
• Drive Category Leadership
• Build a narrative that positions AIM at the forefront of autonomous earthmoving
• Develop thought leadership content and storytelling that makes the industry feel the transformation is happening now
• Elevate AIM's recruiting signal alongside its commercial presence

Key Responsibilities

• Translate real field deployments and engineering breakthroughs into the most compelling marketing signals in industrial autonomy
• Work shoulder-to-shoulder with Engineering, Field Operations, and Business Development to turn operational milestones into market moments

What We're Looking For

• 7+ years of marketing experience, with a strong track record in B2B, deep tech, or industrial sectors
• Demonstrated ability to build marketing systems and infrastructure from early-stage foundations
• Experience translating complex technical products into compelling external narratives
• Hands-on approach — comfortable operating as both strategist and executor
• Strong video and content production instincts; you know what makes a deployment video powerful
• Experience managing external PR, creative, and content partners
• Comfortable with ambiguity and rapid pace; this role requires prioritization and judgment, not just execution
• A natural curiosity about hardware, autonomy, and industrial technology

Nice to Have

• Experience in construction, mining, defense, agriculture, or other heavy industry verticals
• Background working with autonomous systems, robotics, or industrial software
• Experience building category narratives for first-mover technology companies
• Familiarity with production workflows for field documentation and video content

Location & Work Model

This role is primarily onsite, based in or around Seattle, WA. We strongly prefer candidates local to the Seattle area who can regularly work on-site with the team.
Remote candidates will be considered for the right profile. If remote, this role requires willingness to travel regularly to our Washington operations and to active customer deployment sites in field environments.

What Success Looks Like

• In your first 30 days, you will have met every key stakeholder, audited all existing assets and media, identified the biggest gaps between what AIM is achieving and what the world sees, and delivered an initial marketing assessment and 90-day roadmap.
• By 60 days, repeatable systems for content creation, asset management, and PR coordination will be in place.
• By 90 days, AIM's external presence will have begun to match the scale and ambition of the company — and you will have built the foundation for it to keep growing.

Why AIM?

• Impact: You are building the autonomous infrastructure that powers the global economy, one of the most consequential applications of autonomy in the physical world.
• Real World Impact: The proof of the product exists, your job is to make the world see it.
• Pedigree: Work alongside serial business builders, pioneers from Google, Waymo, SpaceX, Tesla, heavy ecosystem.
• Maturity: Join a TRL9 company with real-world production systems and global revenue. You are joining at the moment AIM is scaling, this role shapes the company's public identity from the ground up.
• Equity and Headroom: Significant upside in a company solving a 100-trillion-dollar problem. AIM sits at the intersection of sci-fi future, childlike wonder and industrial reality — where a 100-ton machine operating autonomously isn't a concept, it's Tuesday. We are serious about transforming industry. If that excites you, this is where you belong.