Head of Marketing

About the role

Build the lead engine that makes AcquiMatch impossible to ignore. Operate as a project manager who markets, not just a creator. Own the systems, the calendar, the numbers, and the follow-through.

Responsibilities

• Own our owned channels end to end: newsletter, blog, LinkedIn, webinars, events, and the long and short-form content we build from them.
• Turn our weekly newsletter into the hub we repurpose everything from.
• Own LinkedIn, where our audience lives. Set the cadence and the strategy that pulls inbound.
• Run our webinars end to end: promotion, setup, run-of-show, and follow-up that converts.
• Deliver 5 to 10 qualified sales leads per week from owned channels by the end of your first 90 days, and cut our reliance on guest podcast spots to near zero.
• Optimize our existing lead magnets and nurture sequences so no lead goes cold and more leads become booked calls.
• Own the budget against a target cost-per-qualified-lead. Kill losers, scale winners.
• Guard our brand voice: punchy, direct, unmistakably AcquiMatch. Never boring corporate.
• Script the founder for VSLs, short-form, and long-form content.
• Capture content with her in studio, at live events, and with clients, so we never miss a moment worth posting.
• Build a pipeline of speaking, podcast, and interview opportunities so inbound requests for the founder and team climb quarter over quarter.
• Help develop and launch our own podcast when the engine is ready to support it.

Requirements

• You've built content-driven lead engines before, not just done marketing.
• You can show how content became pipeline.
• Strong writer and editor who carries a brand voice across newsletter, social, and scripts.
• Hands-on producer. Comfortable with studio gear, filming, directing edits, and designing clean assets in Canva yourself.
• You've run and read paid ad accounts and know what a healthy cost-per-qualified-lead looks like.
• You think in funnels: lead magnet, to nurture, to booked call, to close.
• You make complex, boring topics (business buying, finance, M&A) genuinely compelling.
• 6+ years in content, brand, or growth marketing, ideally for a founder-led brand.
• Bonus: you've helped scale a personal brand (Hormozi, Martell, Priestley, Cole Gordon) and can point to the numbers.
• Familiarity with ETA, SMB, or finance is a strong plus.

Qualifications

• Strong writer and editor who carries a brand voice across newsletter, social, and scripts.
• Hands-on producer. Comfortable with studio gear, filming, directing edits, and designing clean assets in Canva yourself.
• You've run and read paid ad accounts and know what a healthy cost-per-qualified-lead looks like.
• You think in funnels: lead magnet, to nurture, to booked call, to close.
• You make complex, boring topics (business buying, finance, M&A) genuinely compelling.
• 6+ years in content, brand, or growth marketing, ideally for a founder-led brand.
• Bonus: you've helped scale a personal brand (Hormozi, Martell, Priestley, Cole Gordon) and can point to the numbers.
• Familiarity with ETA, SMB, or finance is a strong plus.

Skills

• Content creation and management.
• Lead generation and nurturing.
• Brand development and management.
• Marketing automation and CRM.
• Content marketing strategy and execution.
• Video production and editing.
• SEO and content optimization.
• Lead scoring and attribution modeling.
• Performance measurement and optimization.
• Content strategy and planning.

Benefits

• Competitive benefits that support a high-performance, people-first culture.

Pay

$115K to $135K OTE, final package depends on experience and proven ability to build a content-driven lead engine.

Schedule

Full-time, operating on US Central Time hours.