Head of Lifestyle Proposition

About the role

We are seeking a bold, collaborative, and commercially driven Head of Lifestyle for the [Region] to shape and deliver our regional strategy for Dining, Retail, and Entertainment. This role is pivotal in translating our global Lifestyle Proposition into a locally relevant, market-leading offering that delights our members and delivers measurable results for Ten and our clients. As a senior member of the Lifestyle Proposition leadership team, you will role-model professionalism, integrity, and inclusive leadership, working as One Team with counterparts in the other regions, the global Lifestyle team, and cross-functional leaders. You will take ownership for developing innovative strategies, anticipating potential challenges, and creating contingency plans to ensure successful outcomes. You will foster a culture of open communication, purposeful collaboration, and continuous personal growth — inspiring your team, engaging stakeholders at all levels, and encouraging feedback to strengthen our proposition. By understanding the unique needs of our diverse membership and client base, you will ensure our offering remains relevant, competitive, and commercially successful.

Responsibilities

• Partner with global Lifestyle Proposition leads and regional counterparts to define bold, forward-looking strategies for Dining, Retail, and Entertainment
• Lead the development, execution, and communication of the Lifestyle Proposition strategy for [Region], aligning departmental objectives with the broader company strategy and our clients' goals
• Drive and support cross-propositional commercial opportunities, ensuring contractual client requirements are not only met but exceeded. Embed these priorities into the team's daily operations to retain and grow paid opportunities, securing long-term revenue growth
• Anticipate potential challenges in execution and proactively develop contingency plans
• Ensure the team understands the meaning and purpose behind our strategies to inspire motivation and commitment

• Continuously develop and expand partnerships relevant to all [Region] markets, securing best-in-market offers, inventory, and benefits while respecting diverse market needs
• Collaborate openly with global teams to share best practices and resources, breaking down silos to strengthen our collective impact
• Identify cross propositional commercial opportunities (e.g., offers and events, tourism boards, content collaborations) that deliver incremental revenue and member value

• Design and implement innovative, segmented marketing campaigns that drive member requests, bookings, and engagement
• Clearly communicate campaign purpose and value to internal teams and clients to ensure buy-in and alignment
• Encourage feedback and incorporate learnings into future campaigns for continuous improvement

• Provide clear leadership and coaching