Head of Brand

Reporting to the Head of Marketing & Social Platforms, you will lead the development and activation of Fidelity’s brand strategy, defining how the firm creates confidence for customers and clients in an increasingly complex and uncertain world. You will shape and scale an enterprise-wide brand system that connects brand to behavior across every interaction.

Responsibilities

• Develop a clear, differentiated brand strategy that positions Fidelity as a source of confidence and guidance.
• Establish strong governance that drives consistency, clarity, and accountability across all brand expressions and experiences.
• Ensure aligned execution across channels and touchpoints, delivering the brand cohesively in how it looks, sounds, thinks, and performs.
• Strengthen customer and client engagement through improved clarity, reduced friction, and increased ability to act with confidence.
• Implement a modern approach to brand measurement that connects brand performance to decision enablement, engagement depth, and business impact.
• Elevate organizational capability through coaching, clear standards, and disciplined application of brand across teams.
• Operationalize brand strategy across complex environments, embedding it into customer journeys and evolving brand expression with discipline.

Requirements

• 10+ years in marketing or customer experience (CX) experience.
• Extensive brand leadership experience, with a track record of building and scaling differentiated brand strategies that influence both perception and behavior.
• Deep understanding of how brand connects to customer experience, product, and organizational behavior.
• Experience developing brand frameworks and governance models that scale, ensuring consistency while enabling flexibility.
• Analytical mindset, using customer insight and behavioral understanding to guide decisions and connect brand efforts to measurable outcomes.
• Strong communication skills to build alignment and influence senior leadership across a complex organization.

About the Team

The Marketing & Social Platforms organization within Fidelity Wealth delivers integrated, consumer-focused strategies that drive growth and strengthen the brand across the enterprise. The Brand team defines and governs how Fidelity shows up across every interaction, ensuring strategy, expression, and experience are aligned and consistent. The team sets enterprise standards, drives governance, and guides execution to ensure the brand is delivered with clarity and discipline.

This team partners closely with functional experts across research and analytics, creative, and other marketing functions to bring the brand to life in ways that are insight-driven, consistent, and measurable. The team also collaborates with product, digital, advisor, and operational partners to embed brand into the moments that matter most.

Schedule

Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

Pay

The base salary range for this position is $125,000–258,000 USD per year. Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors. Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.

Benefits

• Comprehensive health care coverage and emotional well-being support.
• Market-leading retirement benefits.
• Generous paid time off and parental leave.
• Charitable giving employee match program.
• Educational assistance, including student loan repayment, tuition reimbursement, and learning resources to develop your career.