Head of Brand

Accountabilities

• Owes the overall brand strategy, ensuring the brand vision, messaging, and customer experience are aligned across all touchpoints while supporting business growth and market expansion.
• Defines and executes brand positioning strategies for both consumer and professional audiences, ensuring relevance across different market segments.
• Develops the brand narrative, messaging framework, tone of voice, and visual identity from the ground up.
• Maintains comprehensive brand guidelines to ensure consistency across product, marketing, sales, and content teams.
• Establishes thought leadership positioning within the industry and strengthens brand credibility among target audiences.
• Partners with product teams to integrate brand strategy into customer experiences, including onboarding journeys, in-product messaging, notifications, and UX content.
• Defines communication strategies for different audiences and ensures product experiences reflect brand values and positioning.
• Collaborates with marketing and product teams to test, refine, and optimize messaging through experimentation and customer insights.
• Establishs brand health measurement frameworks, including awareness, consideration, sentiment, and customer satisfaction metrics.
• Builds dashboards and reporting processes to communicate brand performance and business impact to senior leadership.
• Develops ROI frameworks that connect brand investments with measurable outcomes such as customer acquisition, conversion, and retention.
• Acts as the internal brand authority, guiding teams toward consistent messaging and customer-focused storytelling.
• Presents strategic direction to content teams through messaging briefs, audience frameworks, and narrative guidelines.
• Partners with performance marketing teams to ensure brand strategy strengthens acquisition efforts and campaign effectiveness.
• Supports sales and partnership teams with positioning frameworks, messaging tools, and audience insights.
• Provides strategic direction to content teams through messaging briefs, audience frameworks, and narrative guidelines.

Requirements

• Broad experience in brand leadership, strategic positioning, and cross-functional collaboration, with the ability to build and scale brands in complex, multi-audience environments.
• 7-10+ years of experience in brand marketing, with 3-5+ years in a senior leadership or head-level brand role.
• Direct experience in Home Improvement, Home Services, PropTech, marketplaces, or closely related industries.
• Proven experience developing brand strategies for two-sided marketplaces, balancing consumer and professional audience needs.
• Strong track record of creating brand positioning, messaging architecture, and brand guidelines from inception.
• Experience embedding brand strategy into product experiences, including UX, onboarding flows, and customer communications.
• Deep expertise in brand strategy frameworks, positioning, storytelling, and audience development.
• Ability to translate strategic brand concepts into actionable marketing campaigns, product experiences, and sales enablement materials.
• Strong understanding of how brand perception influences acquisition, engagement, conversion, and retention.
• Excellent communication, collaboration, and leadership skills with the ability to influence stakeholders across teams.
• Strategic thinker with strong execution capabilities and the ability to operate effectively in a fast-paced environment.

Benefits

• Fully remote work opportunity.
• Competitive compensation package.
• Flexible working hours to support work-life balance.
• Necessary equipment provided to perform effectively.
• Paid vacation and sick leave.
• Educational support, including reimbursement for certifications, training, and professional development opportunities.
• Knowledge-sharing culture focused on continuous learning and growth.
• Company events and internal team activities.
• Transparent communication and open feedback culture.