Head of Industry, CPG

Location: New York, NY – US based candidates only, no visa sponsorship available.

About the role

This role will shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Responsibilities

• Scale CPG business by building relationships with key industry brands
• Position the company as a leading programmatic platform for retail marketers
• Drive industry thought leadership through presentations and conferences
• Increase brand-direct demand and support agency adoption within CPG
• Develop and implement category-specific go-to-market strategies
• Partner with clients to address evolving consumer and measurement trends
• Recruit and mentor a high-performing CPG-focused sales team
• Define and lead metrics for revenue growth and market presence

Qualifications

• 15+ years of advertising experience required, with 5+ years in CPG marketing
• Strong background in consumer packaged goods, including food, beverage, and health categories
• Expert in programmatic advertising techniques across multiple digital platforms
• Experience collaborating with retail media networks and omnichannel measurement systems
• Demonstrated success in building executive relationships and expanding programmatic investments

Benefits

• Fully paid health insurance for employees
• Paid parental leave for new parents
• Unlimited paid time off to promote work-life balance
• Recognition as one of the best workplaces for employee satisfaction

Pay

$225,000 – $250,000 annually