Head of GTM
About the role
Head of GTM– United States
Location: San Francisco
Type: Full-Time
Reports to: CEO / Country Lead, US
Who we are
Aspire is a leading business banking and payments platform built for modern companies operating across borders. Headquartered in Singapore, we serve over 50,000 businesses worldwide with a full stack of financial tools — multi-currency accounts, corporate cards, expense management, and international payments. We launched in the US to bring the same platform that has transformed financial operations for companies across Asia to the world's most competitive market.
What You'll Do
Own the US GTM Strategy
Test and refine the GTM strategy for the US market, including ICP prioritization, channel mix, messaging architecture, and category positioning
Build the rolling go-to-market motion - events, conferences, paid media - no channel is off limits
Identify where Aspire can win disproportionately — a vertical, a community, a channel — and concentrate resources there
Be the on-ground leader, collaborating with local and global teams to deliver on commercial targets
Lead and Develop the GTM Team
Set clear performance expectations, provide regular coaching, and build a culture of accountability and continuous improvement
Ensure marketing generates pipeline and that sales and marketing operate as one motion, not two separate functions
Partner closely with the Head of Partnerships on partner marketing — develop and execute co-marketing programs, joint campaigns, and partner-led demand generation that turn the partnerships function into a scalable growth channel
Identify gaps in the team and make the case for new hires as the market scales
Drive Demand Generation
Own demand generation: build programs that create measurable pipeline through inbound, events, content, and partner channels
Build brand presence in the US — thought leadership, earned media, community, and strategic sponsorships — so Aspire becomes a recognizable name in the markets we target
Lead event strategy, from high-impact flagship activations to targeted field events that move specific accounts
Own the measurement framework for US GTM: ensure we have the visibility to know what's working, what isn't, and where to double down
Ensure the team is operating with the right tools, processes, and reporting cadences to manage efficiently
Manage the US budget, make ROI-based allocation decisions, and report clearly on performance to leadership
Why Join Aspire
You will be the first senior GTM leader in the US — with the autonomy and visibility that comes with that position
You are joining at the inflection point. The foundations are in place; the next chapter is building real market presence and pipeline
You will work closely with the leadership team and have a direct line to the CEO on strategy
You will be backed by a company with a proven product, a global customer base, and genuine investor conviction in the US opportunity
Compensation
For candidates based in the US, the base salary range for this role is $140,000–$230,000, plus bonus, equity, and benefits. We believe in paying competitively for high-impact talent, especially people who thrive in fast-moving, high-ownership environments. Final compensation will depend on experience, location, and the scope of the role, and we’re happy to discuss details throughout the process.