Head of Growth (US)

Key Responsibilities

• Pipeline & Demand Generation
• Own all pipeline generation activities and the programs that feed them, including meeting/appointment-setting programs and outbound email
• Build for enterprise reality: multi-touch, multi-stakeholder journeys rather than single-lead conversion
• Paid Media Plan, Run, and Optimize All Paid Advertising (LinkedIn, Meta, and additional channels as they prove out)
• Owning spend and ROI by channel
• Leverage channels where enterprise and technical buyers are (LinkedIn, niche/industry placements, retargeting against target accounts)
• Campaigns & Content
• Build integrated campaigns spanning content distribution, webinars, and podcasts, each with a clear thesis and measurable goals
• Drive content credible enough for a technical audience and clear enough for executives — thought leadership that builds trust and educates the category
• Coordinate the calendar so channels reinforce rather than compete
• Inbound, Organic & Website
• Own SEO and organic growth, including category and bottom-funnel content that captures intent as the market matures
• Own the website as a conversion asset: landing pages, messaging, and CRO across the funnel
• Build inbound capture and routing so demand created by content and brand converts into pipeline rather than leaking
• ABM & Marketing Operations
• Own marketing operations and build the ABM strategy: account scoring models, tiering, and pod-based distribution / routing — essential when you're selling to a finite list of named enterprise accounts
• Define and maintain the lead and account lifecycle (stages, MQL/SQL definitions, handoff SLAs with sales)
• Design nurture flows that move accounts and buying committees through long sales cycles, and keep account scores current and accurate
• Re-engage stalled accounts and recycle them back into the funnel
• Analytics & Reporting
• Build dashboards and own attribution so every dollar and program ties back to pipeline and revenue — including multi-touch attribution that holds up over long, multi-threaded cycles
• Run experiments, read the data, and reallocate toward what works

Qualifications

• 7+ years in B2B growth / demand generation, with real Enterprise experience (long cycles, large deals, buying committees)
• Hands-on experience designing and running an ABM motion (scoring, intent data, routing)
• Fluency across paid social, email, content, SEO/organic, and website/CRO — and comfort getting hands-on, not just directing
• Data-driven and AI-driven native - A must
• Strong marketing-ops chops: deep experience with HubSpot and the broader martech stack
• Experience managing agencies/contractors and/or a small team