Head of Growth

About the role

As the Head of Growth at Abacum, you will own the marketing-sourced pipeline across all channels including paid search, paid social, lifecycle email, organic, and emerging. Your responsibilities include developing and executing a multi-channel demand generation plan, managing and optimizing paid acquisition channels, building and optimizing email nurture sequences, running experiments, and reporting on pipeline metrics. You will also coordinate with the broader marketing and sales teams, work with the BDR team lead on outbound campaign alignment, and develop an ABM strategy to engage and convert top-tier accounts.

Requirements

• Extensive experience in B2B SaaS demand generation
• Experience at a growth-stage company (Series A–C, $3M–$30M ARR)
• Hands-on experience where pipeline is the primary success metric
• Deep comfort with HubSpot (marketing automation, lead scoring, workflows, reporting)
• Experience working with or coordinating BDR/SDR teams
• An analytical mindset with the ability to build dashboards, read funnel data, and make budget decisions based on conversion rates
• A scrappy and resourceful approach to problem-solving
• An excellent communicator who can explain pipeline math to a CEO and campaign logic to a BDR

Qualifications

• Experience in FP&A, fintech, or adjacent B2B software categories
• Familiarity with ABM tools (Clay, 6sense, Demandbase) and intent data
• Experience with AEO/GEO strategies (optimizing content for AI-driven search)
• Experience with PostHog, Google Analytics 4, or similar product analytics tools