Head of Growth, Performance Video

About the role

We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role, combining hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence.

Responsibilities

• Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns
• Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks
• Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics, then expand into new insurance and financial services verticals to drive incremental growth
• Build campaigns that drive both leads and inbound calls, with a working grasp of call quality, conversion rates, advertiser feedback, and downstream monetization
• Own creative from a performance lens, partnering with the creative team while using AI and self-serve tools to test fast and reduce bottlenecks
• Proactively and clearly communicate performance, insights, and decisions to stakeholders, teams, and executives on a daily basis

Requirements

• 8+ years managing high-growth performance marketing portfolios
• 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year
• Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace
• Video-first scaling track record: Proven success profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, Meta, and TikTok
• Hands-on platform execution: Comfortable living in-platform and building campaigns directly
• Affiliate lead gen: Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization, and scaling traffic profitably across variable-payout partner ecosystems
• Multi-vertical buying: Experience buying across multiple verticals at once, adapting structure, audience, creative, and messaging to distinct customer journeys
• Analytical depth: Proficiency in BI tools (Looker, Google Analytics) plus advanced Excel/Sheets (pivot tables, VLOOKUP, regression, correlation, performance modeling)
• Video creative judgment: Strong understanding of what drives high-performing video and how to adapt creative per platform

Qualifications

• Technical Mastery: Depth in Google/YouTube Ads architecture, bidding, audience strategy, conversion events, and analytics
• Platform Execution: Builds and troubleshoots directly in-platform; spots tactical opportunities others miss
• P&L Ownership: Manages budget at scale against growth, ROAS, and margin goals
• Creative Strategy: Connects customer psychology and funnel stage to creative that performs
• Multi-Vertical Buying: Scales across distinct customer types and product categories
• Call-Based Marketing: Drives and optimizes inbound call traffic, intent, and quality
• Communication: Articulates data, recommendations, and POV clearly for leadership alignment
• Problem-Solving: Turns performance data into growth strategies across campaigns, creative, and landing pages
• Adaptability: Tests, iterates, and runs multiple projects in a fast-paced environment
• Leadership Potential: Ready to grow into building and leading a video team

Skills

• AI-enabled speed: Able to move quickly on creative testing using AI and self-serve tools
• Cross-functional partnership: Builds strong relationships across analytics, sales/account management, leadership, vertical stakeholders, creative, product, and external vendors
• P&L ownership: Demonstrated experience owning P&L, hitting aggressive growth and profitability goals, and building repeatable playbooks that scale wins across brands and verticals
• Communication: Exceptional, proactive written and verbal communication; comfortable presenting insights and influencing decisions through Slack, Zoom, and executive-facing updates

Benefits

• Base salary: $150,000 to $170,000 per year, paid semi-monthly
• Profit-sharing bonus
• Competitive benefits

Pay

Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.