Head of Growth, Performance Video

Responsibilities

• Own P&L and performance for YouTube campaigns in Insurance, targeting 2x annualized run rate
• Execute in-platform Google Ads strategies for campaign architecture and audience targeting
• Scale marketing campaigns across various insurance verticals by adapting strategies
• Create lead generation campaigns focused on call quality and conversion rates
• Develop creative strategies that align with audience needs and campaign objectives
• Communicate insights and performance metrics proactively with stakeholders
• Create operational playbooks for video buying and scaling across multiple channels

Qualifications

• 8+ years managing high-growth performance marketing portfolios
• 3+ years managing video-first platforms like YouTube with a $20M+/year budget
• Experience in scaling performance video in lead gen niches such as insurance or financial services
• Strong analytical skills with proficiency in BI tools and advanced Excel/Sheets
• Demonstrated P&L ownership in driving aggressive growth and profitability targets

Benefits

• Profit-sharing bonus based on company and personal performance
• Competitive benefits package that supports employee well-being