Head of Growth, Performance Video

Role Overview

We're seeking a performance video growth leader to oversee Launch Potato's video business, starting with YouTube and expanding into other video-first platforms. This role combines hands-on campaign management with strategic planning, focusing on Insurance and expanding into new verticals.

Why Join Us?

At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base Salary: $150,000 to $170,000 per year, paid semi-monthly.

Your Role

• Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
• Build, optimize, and scale campaigns yourself while creating systems and playbooks for growth.
• Scale across insurance verticals and expand into new financial services verticals.
• Drive both leads and inbound calls, with a focus on call quality and conversion rates.
• Communicate performance, insights, and decisions to stakeholders, teams, and executives.
• Build and lead a video-first team as investment scales.

Experience Required

• 8+ years managing high-growth performance marketing portfolios.
• 3+ years managing and scaling YouTube, Meta, TikTok, and other video-first portfolios with budgets of $20M+/year.
• Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace.

Competencies

• Technical Mastery: Depth in Google/YouTube Ads architecture, bidding, audience strategy, conversion events, and analytics.
• Platform Execution: Builds and troubleshoots directly in-platform; spots tactical opportunities others miss.
• P&L Ownership: Manages budget at scale against growth, ROAS, and margin goals.
• Creative Strategy: Connects customer psychology and funnel stage to creative that performs.
• Multi-Vertical Buying: Scales across distinct customer types and product categories.
• Call-Based Marketing: Drives and optimizes inbound call traffic, intent, and quality.
• Communication: Articulates data, recommendations, and POV clearly for leadership alignment.
• Problem-Solving: Turns performance data into growth strategies across campaigns, creative, and landing pages.
• Adaptability: Tests, iterates, and runs multiple projects in a fast-paced environment.
• Leadership Potential: Ready to grow into building and leading a video team.
• Operational Efficiency: Builds campaigns to scale, even when that means breaking from standard best practice.

Must Haves

• Video-first scaling track record: Proven success profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, Meta, and TikTok.
• Hands-on platform execution: Comfortable living in-platform and building campaigns directly (campaign architecture, audience and bidding strategy, conversion event setup, testing design, budget pacing, daily optimization).
• Affiliate lead gen: Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization, and scaling traffic profitably across variable-payout partner ecosystems.
• Multi-vertical buying: Experience buying across multiple verticals at once, adapting structure, audience, creative, and messaging to distinct customer journeys. Insurance experience (auto, home, health, ACA, Medicare) especially valuable.
• Analytical depth: Proficiency in BI tools (Looker, Google Analytics) plus advanced Excel/Sheets (pivot tables, VLOOKUP, regression, correlation, performance modeling).
• Video creative judgment: Strong understanding of what drives high-performing video (YouTube ABCDs, hooks, category entry points, funnel stage, audience intent, offer positioning, trending formats) and how to adapt creative per platform. Able to think like the customer and map angle, audience, and format to funnel stage.
• AI-enabled speed: Able to move quickly on creative testing using AI and self-serve tools (Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, Claude, or similar) to develop concepts and iterate without leaning on centralized creative resources.
• Cross-functional partnership: Builds strong relationships across analytics, sales/account management, leadership, vertical stakeholders, creative, product, and external vendors.
• P&L ownership: Demonstrated experience owning P&L, hitting aggressive growth and profitability goals, and building repeatable playbooks that scale wins across brands and verticals.
• Communication: Exceptional, proactive written and verbal communication; comfortable presenting insights and influencing decisions through Slack, Zoom, and executive-facing updates.

Nice to Haves

• Measurement sophistication: MMM, incrementality, geo holdouts, or brand lift to quantify video's halo across channels.
• Lead gen verticals beyond insurance: personal finance, lending, credit cards, home services, consumer subscriptions.
• Scalable best practices: Team building, mentoring channel owners, or formalizing playbooks across brands.
• Competitive intelligence tools: SimilarWeb, AdBeat, Ahrefs, SpyFu, Pathmatics.
• Specific Compliance: Background in regulated marketing environments (consumer finance, insurance, healthcare).

Total Compensation

Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means future increases will be based on company and personal performance, not annual cost of living adjustments.