Head of Growth & Marketing

About the role

You'll own U.S. enrolment growth end-to-end, with success measured on material, measurable growth in enrolments and market position. You'll be the primary marketing authority for the US region and a senior strategic partner to leadership, expected to contribute to commercial and business decisions well beyond the marketing function.

Responsibilities

• Own the enrolment number with a business-owner mentality, bringing a test-and-learn approach and comfort with ambiguity and limited infrastructure.
• Define and execute the US marketing strategy, build and lead a high-performing marketing team, and translate strategy into clear plans, KPIs, and measurable ROI.
• Own brand positioning, messaging, and creative direction; drive demand generation across paid, social, content, partnerships, and events.
• Own the funnel and analytics, using data and rapid testing to improve conversion.
• Manage the US marketing budget with rapid reallocation of spend based on performance, and oversee agency, vendor, and martech relationships.

Qualities & Experience

This role prioritizes the right person over a rigid skills checklist. Strong technical marketing competence is necessary but not sufficient—we need someone who can materially raise the ambition, pace, and performance of the business.

• Ownership, not oversight: You treat the business like it's yours. You build, don’t maintain, and work around constraints instead of listing them.
• Speed over certainty: You decide with 80% of the information and adjust as you go. No over-planning, no waiting for perfect conditions.
• Proven track record: You’ve scaled a number fast before and can articulate that story: starting point, actions, pace, and outcome.
• Hands-on capability to take ownership and scale something at pace, backed by technical marketing expertise.