Head of Growth & Marketing

ROLE SUMMARY

Location: Remote, US based (candidates must be authorized to work in the US and be willing to do so in order to be considered)

Contract: Permanent

Working hours: Full-time (Monday-Friday), with occasional travel within the US required

Start date: ASAP

About the role

US Performance Academy, part of the Inspired Education group, is the leading online school for elite student-athletes. We enable students to earn a fully accredited, NCAA-recognized and approved middle and high school education, with flexibility to train and compete at the highest levels.

Responsibilities

• Define and execute the U.S. marketing strategy to drive awareness, engagement, and enrolment across the online school portfolio.
• Lead, mentor, and develop a high-performing marketing team across strategy, creative, and performance marketing.
• Align U.S. marketing priorities with global objectives while adapting to regional market needs.
• Translate business goals into measurable marketing plans with clear KPIs and ROI accountability.
• Own brand strategy, positioning, messaging, and architecture for all U.S. online school brands.
• Ensure consistent brand identity and experience across digital channels, events, partnerships, and communications.
• Oversee creation of brand guidelines and creative assets with internal and external partners.
• Drive enrolment growth through integrated multi-channel campaigns, including digital, social, content, partnerships, and events.
• Optimize marketing funnel performance, analytics, and reporting to improve conversion rates and achieve enrolment targets.
• Partner with Admissions and Academic teams to align marketing initiatives with the student journey.
• Manage agency, vendor, and marketing technology relationships, including contracts, budgets, and performance outcomes.
• Own the U.S. marketing budget, ensuring efficient resource allocation, spend optimization, and measurable financial returns.

Requirements

• Strategic marketing leader with a proven track record of driving brand growth, engagement, and customer acquisition.
• Equally strong in strategy and execution, with a hands-on approach and willingness to roll up their sleeves when needed.
• Well-rounded marketer with expertise across brand, digital, performance marketing, content, CRM, partnerships, and analytics.
• Commercially minded, data-driven, and focused on delivering measurable results and ROI.
• Highly autonomous, proactive, and entrepreneurial, with a strong ability to identify opportunities and make things happen.
• Collaborative leader with excellent stakeholder management and communication skills.
• Results-oriented, adaptable, and thrives in a fast-paced, growth-focused environment.

Skills

• Strategic marketing leadership
• Brand strategy and positioning
• Marketing team management
• Performance marketing
• Content marketing
• CRM and partnership management
• Data analysis and reporting

Benefits

• Competitive compensation package
• Flexible working hours
• Professional development opportunities
• Work-life balance

Pay

Negotiable based on experience and qualifications

Schedule

Full-time (Monday-Friday), with occasional travel within the US required

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• Minimum of 5 years of relevant experience in marketing, preferably in the education sector
• Proven track record of driving brand growth and customer acquisition
• Strong understanding of digital marketing strategies and tools
• Experience managing marketing teams and budgets
• Excellent communication and stakeholder management skills

Contact Information

To apply, please download and complete our Inspired Application Form and submit alongside your CV. Visit our careers site for more information: https://jobs.inspirededu.com