Head of Growth Marketing

Vendor Strategy

The Growth Marketing Lead will own and scale the marketing-led pipeline and product-led growth strategy and execution. They will evolve a high-performing acquisition engine that drives predictable, high-quality pipeline across digital, ABM, field amplification, and PLG channels. They will partner closely with Sales, Product, and Product Marketing to ensure full-funnel alignment from awareness to product adoption, SQL creation, and opportunity progression.

Responsibilities

• Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, events, and PLG channels to drive awareness, user acquisition, lead generation, and measurable pipeline growth aligned with business goals.
• Build and optimize PLG acquisition and lifecycle programs across paid, organic, referral, in-product, App Store, and lifecycle channels.
• Partner closely with Product and Product Marketing to identify friction in the user journey, improve activation and retention, and turn product usage signals into opportunities for deeper engagement and conversion.
• Develop and operationalize the marketing funnel: establish clear goals, performance metrics, and reporting across product adoption, lead, and opportunity stages.
• Improve conversion rates across the entire marketing and product-led funnel.
• Work with Events & Community to amplify content campaigns and drive adoption around key industry events.
• Leverage AI and modern tooling to personalize at scale and increase team leverage.
• Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, lifecycle communications, and thought leadership.
• Implement attribution models and reporting frameworks to measure performance, identify pipeline and product-growth drivers, and optimize ROI.

Qualifications

• 10+ years in B2B SaaS growth or demand generation with a demonstrated track record of building scalable programs that drive measurable pipeline and revenue.
• Experience scaling Series B/C companies.
• Experience with SLG, PLG, mobile app growth, freemium products, or self-serve acquisition strongly preferred.
• Experience owning or influencing user acquisition, activation, retention, and conversion metrics.
• Expert use of HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and Meta Ads.
• Familiarity with App Store acquisition, mobile attribution, lifecycle marketing, or product analytics tools is a plus.
• Proficient in using AI tools to automate and build content, with an interest in using AI to constantly improve outcomes.
• Strategic thinker with a builder’s mindset who thrives in fast-paced, high-ownership environments.
• Comfortable operating with ambiguity.
• Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization.
• Ability to design segmentation strategies and personalization frameworks at scale.
• Familiarity with CRM systems, marketing automation tools, product analytics platforms, and reporting dashboards.