Head of Growth Marketing

About the role

This person owns growth at Great Many, start to finish, online and offline. The whole path from someone's first impression of us to the day they've been a client for two years. Hair loss solutions aren't bought on impulse. Most of our clients sat with the decision for a year or more before they ever filled out a form. Whoever takes this needs to understand that kind of decision-making as well as they understand an ads manager or lifecycle flows. You're inheriting what we built ourselves, without anyone dedicated to marketing until now. Some of it is solid and should stay exactly as it is. Some of it is held together by habit. Part of the job is knowing the difference.

Responsibilities

• Fully own paid media strategy, budget, and execution.
• Set the testing agenda and brief creative needs.
• Optimize existing channels and test new ones.
• Own every landing page, quiz, and booking flow on our website.
• Know when someone's ready to book right now, and when they need one more piece of reassurance first, a before-and-after, a plain explanation of what PRP actually involves.
• Own how fast our phone team calls, what they say, and what happens if someone doesn't pick up the first time.
• Build what keeps someone engaged between their second visit and their tenth, in the studio and outside it.
• Own getting a new studio out of the gate stronger than the last.
• Own new channels, new opportunities, and new ways to grow the brand, whether online or offline.
• Build the dashboards and tell us plainly what's working and what's burning money.

Requirements

• Ran both the acquisition side and the retention/lifecycle side of a business.
• Worked somewhere where the sale was an appointment, not a cart.
• Helped open a new location or launch a new market before, or understood instinctively what that first ninety days needs.
• Understood how to market inside a clinical category without slowing down or promising something we can't back up.
• Worked next to a sales or phone team, not just handed them a spreadsheet and moved on to the next campaign.
• Used AI to move faster: a first draft of a landing page, a first pass on cohort analysis, a rough cut of an email.

Qualifications

• Competitive base salary.
• Meaningful equity ownership.
• Flexible PTO.
• Health, Dental & Vision Coverage.
• FSA & Commuter Benefits.
• Great Many Products & Services Discounts.

Skills

• Strong understanding of Meta and Google.
• Briefed and pushed an agency.
• Built your own landing pages and quizzes, by hand, with no-code tools, or with AI doing the heavy lifting.
• Worked next to a sales or phone team.
• Used AI to move faster.

Benefits

• Competitive base salary.
• Meaningful equity ownership.
• Flexible PTO.
• Health, Dental & Vision Coverage.
• FSA & Commuter Benefits.
• Great Many Products & Services Discounts.

Pay

• Competitive base salary.

Schedule

• Remote role (NYC-preferred).