Head of Growth Marketing

This is a 100% remote direct-hire opportunity with a high-growth organization that operates multiple direct response brands.

About the role

Lead the development and execution of comprehensive growth strategies across various marketing channels. Manage the growth P&L, setting targets and measuring performance to optimize ROI. Oversee and mentor a team of media buyers, strategists, and creative resources to execute innovative campaigns. Develop and improve creative, offers, and funnel strategies to maximize customer acquisition and lifetime value. Collaborate with executive leadership to align marketing efforts with overall company goals.

Responsibilities

• Lead the development and execution of comprehensive growth strategies across various marketing channels
• Manage the growth P&L, setting targets and measuring performance to optimize ROI
• Oversee and mentor a team of media buyers, strategists, and creative resources
• Develop and improve creative, offers, and funnel strategies to maximize customer acquisition and lifetime value
• Collaborate with executive leadership to align marketing efforts with overall company goals

Requirements

• 5+ years of experience owning full-funnel growth, including P&L management
• Expertise in managing Meta paid media spend with hands-on experience across Facebook and Instagram ads
• Proven track record of creating, testing, and scaling multi-channel marketing campaigns
• Strong leadership skills with experience mentoring and managing a team of marketing professionals
• Ability to analyze data and optimize campaigns and landing pages based on performance metrics

Benefits

• Competitive compensation package
• Medical, vision, and dental benefits