Head of Growth (Hybrid, San Francisco)

About the role

Everself is on a mission to cure obesity. Founded by Harvard Medical School professors, we pioneer quick, non-surgical weight loss procedures that are 7x safer than surgery and more effective and affordable than the best medications. Our digital health platform combines telehealth, distributed clinics, and an expert care team in endoscopic weight loss to deliver lasting, affordable results for the 40% of Americans struggling with obesity. We're scaling to 20+ cities in 2026 and need someone to own the paid acquisition engine that gets us there.

Responsibilities

• Own paid acquisition performance: Manage our Google Ads and Meta Ads strategy end-to-end, either directly or through agency management, with full accountability for cost per consultation and patient volume targets
• Manage the agency relationship: Evaluate, direct, and hold accountable our current performance agency. Or make the case to bring paid media in-house...
• Solve our attribution challenges: Work with our analytics stack (Posthog, BigQuery, Pulse) to improve conversion tracking, build confidence in cross-channel attribution, and shorten the feedback loop between spend and outcomes
• Collaborate on creative strategy: Partner with our content team (in-house and external) to define what ad creative we need, test hooks and messaging, and build a faster creative iteration cycle

Requirements

• 5+ years of performance marketing experience with hands-on Google Ads and Meta Ads expertise at $100K+/month in spend
• Experience with longer sales cycles and delayed conversion attribution. You've optimized for outcomes that take weeks or months to materialize
• Track record managing multi-market or geo-targeted campaigns
• Experience managing and evaluating performance marketing agencies
• Strong analytical skills and comfort building your own reporting
• Healthcare or DTC health experience preferred

Qualifications

• BS/BA degree in Marketing, Business, or related field
• Proven track record of driving growth through performance marketing
• Experience with data analysis and attribution modeling
• Ability to work independently and manage multiple projects simultaneously

Skills

• Google Ads and Meta Ads expertise
• Data analysis and attribution modeling
• Project management and strategic planning
• Effective communication and collaboration skills

Benefits

• Total Rewards: Competitive salary with equity in a high growth, seed-stage startup
• Comprehensive health benefits (medical, dental, vision)
• 11 paid holidays, 15 personal vacation days, 10 wellness days
• Hybrid work, 3 days in-office 2 days remote

Pay

Total Compensation: $160,000K-$210,000 base + equity

Schedule

Full-time