Head of Growth (GTM)

About the Role

Ruxlo is building the Home Network — one connected map of every home in America (roughly 150 million) and the people tied to each one: the owner, the contractors and professionals who've worked on it, and the neighboring homes. This role is the first dedicated growth hire at Ruxlo. There's no inherited motion, no playbook to step into, no team to manage yet. The CEO has been running go-to-market on top of everything else a founder carries. Your first job is to build the motion that doesn't exist — and to run it yourself before you ever hire under it. This is a player-coach seat in the literal sense.

In your first 90 days, you personally execute the launch motion into Hudson County: sign the buildings, onboard the contractors, activate the residents, and instrument the loop that turns their data into the next building's worth of users for free. You'll become a manager later. You start as an operator.

Responsibilities

• Own the launch into Hudson County, focusing on penetration per unit — the share of a building or block that's actually active.
• Build and run the "sign the association" playbook, Ruxlo’s primary motion for opening a market one dense community at a time.
• Own growth initiatives: SEO & Organic, Data-Powered Outbound, Referral & Viral Loops, Trade Claiming, and the Marketing Site. Manage the mix, sequencing, and attribution across all channels, coordinating with an agency (website) and consultant (SEO).
• Own the funnel from free to paid to lead-gen, proving monetization through contractor lead generation.
• Stand up a secondary motion post-launch: direct operator outbound targeting owners holding 5+ properties, sourced from public records and worked across direct mail, email, and LinkedIn.
• Build and own GTM’s AI counterpart: an agent that scores targets, drafts and A/B-tests outreach copy, analyzes PostHog funnels, and surfaces actionable insights. Maintain human oversight on all live actions.

Requirements

• 4–7 years in growth or GTM, with meaningful experience at Seed–Series B startups operating under real capital discipline (paid budgets under ~$50K/month).
• Proven track record as a player-coach: you’ve personally executed growth tactics (e.g., pulled lists, written high-converting copy, built referral mechanics) and made data-driven decisions.
• Multi-channel expertise: unbluffable in at least four of community & events, in-product referral/viral, SEO (in partnership with engineering), direct-mail/outbound, founder content, or small-budget performance paid.
• Attribution rigor: define funnel events, instrument them in PostHog (or equivalent) without a dedicated analyst, and run weekly kill/scale/iterate reviews.
• Daily, fluent AI use: built or maintained at least one AI workflow that produced real outcomes, with operational knowledge of prompt iteration and output verification.
• Strong writing skills for outbound copy, community content, and playbook documentation.
• Comfort reporting directly to a founder-CEO in a sub-50-person, written-first culture (Slack/Linear/Notion/Claude).
• Ability to be onsite 4 days/week in Manasquan, NJ. Fully remote candidates will not be considered.

Qualifications

• Experience running growth at a 0→1 or early-stage company, with a track record of building scalable acquisition motions (backed by CAC, payback, and retention metrics).
• Fluency across paid, organic, content, lifecycle, and at least one community or outbound channel. Mono-channel specialists won’t enjoy this role.
• Experiment-driven mindset: ship, measure, adjust, repeat.
• Operator-first mentality: prefer executing (e.g., writing ads) over delegating.
• Local-density, community-led, or two-sided/marketplace GTM experience: activating supply (contractors) and demand (residents) simultaneously.
• Experience mobilizing HOAs, condo boards, neighborhood networks, or organized local communities.
• Proptech, real-estate, fintech, marketplace, or vertical SaaS experience is a plus, especially selling to operators.
• PLG or credits/freemium funnel experience.