Head Of Growth

About the role

A wellness brand generating $900k per month with three product lines, a loyal customer base, and a promising new category is looking for a growth‑focused marketer who wakes up asking “how do we grow this” and has the keys to answer it. This is a full‑time, fully remote contractor role reporting directly to the CEO, with ownership of performance marketing and creative strategy across the entire portfolio.

Responsibilities

• Own the performance marketing strategy across three brands, with Meta as the primary growth lever for the newest one
• Build and run a disciplined creative testing engine, moving well past the current pace of roughly 10 new creatives a week
• Direct the people and partners executing the work: an internal designer and outside creative and CRO partners
• Develop new angles, offers, funnels, and landing pages, and turn what works into scalable spend
• Find and open acquisition channels beyond Meta, including TikTok and Amazon, especially where standard paid media is restricted
• Report weekly on NCPA, MER, and contribution margin, and use those numbers to decide where resources go next
• Partner directly with the CEO on the roadmap for turning the newest brand into a significant, standalone growth story
• Bring compliant, creative approaches to acquisition in a category where the obvious playbook is often off the table

Requirements

• Proven track record scaling DTC or ecommerce brands through Meta
• Owned creative strategy end to end: knowing what to test, why, and how to read the results
• Understand funnel building, CRO, and landing page optimisation well enough to direct others, even without building every page yourself
• Comfortable being judged on NCPA, MER, and contribution margin, not vanity metrics
• Move fast, test relentlessly, and don’t wait to be told what to try next
• Scrappy by nature: rolling up your sleeves in a small, fast‑moving team rather than expecting a big infrastructure to lean on
• Proficient in Meta Ads Manager, Google Ads Manager, Shopify, Triple Whale, and GA4
• Think like an owner, not an employee running someone else’s playbook
• Bonus: Grown a brand in a restricted or high‑risk advertising category (cannabis, hemp, supplements, or similar)
• Bonus: Tested or scaled TikTok or Amazon as an acquisition channel
• Bonus: Successfully opened a new paid acquisition channel from scratch
• Bonus: Managed or directed a mix of internal team members and outside creative/CRO agencies

Benefits

• Real ownership, not a seat at the table. You'll own performance marketing and creative strategy across the entire portfolio. The founder has said it plainly: you get the keys to the car as long as you perform.
• A growth story you get to help write. The newest brand in the portfolio has a strong product lineup and infrastructure already in place. It just needs someone to prove out acquisition.
• Direct line to the founder. This role reports straight to the CEO, with no middle management filtering ideas or slowing testing velocity.
• Upside tied to performance. Heavy performance‑based incentives on top of base compensation, so scaling the business means feeling it.
• A real path up. Prove yourself in this seat and there's a clear runway to Chief Growth Officer.
• A challenge worth having. Two of the three brands sit in a category where the easy playbook doesn't apply. If you like solving problems other marketers avoid, this is one of the more interesting growth puzzles in DTC right now.

Pay

Compensation includes base pay plus heavy performance‑based incentives tied to scaling the business.

Schedule

Full‑time, fully remote contractor role.