Head of Ecommerce (remote)

About Repurpose

Since 2010, Repurpose has been on a mission to make sustainability easy. We’re an omni-channel consumer brand with best-in-class plant-based, non-toxic household essentials—plates, bowls, cups, trash bags, and toilet paper—that work as well as anything else on the shelf and look better doing it. We're a woman-led team growing across DTC, Amazon, and retail. Repurpose has been named one of the ‘Most Innovative Companies in the World’ and a ‘Brand that Matters’ by Fast Company and has been featured in the Wall Street Journal.

This position is remote with occasional travel for team meetings.

About the Role

We're looking for a Head of Ecommerce responsible for owning our global ecommerce strategy across all channels: DTC, Amazon, TikTokShop, and retail shopper marketing. We need a hands-on operator who can own everything from P&L to tactics. The right candidate will have a proven track record scaling high-growth consumer brands, strong Shopify Plus fluency, and the ability to lead cross-functional teams with a clear commercial point of view.

You’ll manage external agency relationships while developing in-house talent. A CPG, household, or mission-driven brand background is a plus.

Reports to: President & CCO
Manages: Amazon agency, Performance marketing agency, Retention/Email marketing manager
Location: U.S.-based remote with working hours overlapping U.S. West Coast (Pacific Time) business hours
Travel: Minimal; occasional in-person meetings (often quarterly)

Requirements

• Minimum 8+ years in ecommerce, preferably with experience inside a lifestyle, better-for-you, or mission-driven CPG brand (not agency-only experience)
• Demonstrated hands-on management of a Shopify storefront and an Amazon Seller Central account (not just overseeing agencies that did)
• Incorporates AI tools into daily workflow to streamline tasks, surface deeper analytics, and move faster while treating AI as a co-intelligence partner
• P&L fluent: builds models, defends assumptions, explains variance without being asked
• Manages agencies like a partner: drives strategy and accountability
• Operates at both ends of the reporting spectrum: deep in data to catch daily business drivers and clear in presenting KPI dashboards to leadership
• Communicates with impeccable clarity in writing and in person to align cross-functional partners (sales, operations, product) and present to leadership
• Fluent in Shopify and Klaviyo platforms, including analysis and reporting
• ERP familiarity (NetSuite strongly preferred), Monday or similar project management tools

Key Differentiators

• Has scaled a brand on Amazon from good to great and knows what it takes to move and stay there
• Has expanded Amazon and other ecommerce presence internationally
• Has inherited "good but not great" ecommerce channels and made them measurably better, with clear examples
• Experience building or overhauling a retention and segmentation program as an email list scales
• Thrives in a lean, high-ownership environment and brings resourcefulness and urgency to a small team
• Understands there is no mission without margin

Responsibilities

DTC

• Set budgets, targets, and KPIs; manage a monthly P&L forecast
• Lead Repurpose.com: own conversion rate optimization across the site with PDPs, landing pages, home page content, product assortment architecture
• Create and lead promotional strategy and campaigns: seasonal sale cadence, subscribe & save, bundling, etc.
• Partner with Email & Retention Manager to drive repeat sales and build a segmentation strategy that scales with the list
• Drive new customer acquisition with profitable performance marketing
• Manage the DTC P&L with a clear line of sight to contribution margin

Amazon

• Manage strategy and oversight of the Amazon agency on all fronts: product, content, advertising, and budgeting
• Work closely with the operations team to ensure product availability
• Manage Amazon product catalog and identify opportunities for growth and SKU rationalization
• Own sponsored search priorities: budget allocation, ROAS targets and profitability, and keyword architecture
• Drive PDP quality: copy, imagery, A+ content, and review management
• Identify Subscribe & Save, promotional, and velocity-building opportunities
• Manage Amazon P&L including ad spend efficiency and fee optimization

Performance Marketing / Shopper Marketing

• Under the leadership of the President/CCO, scale performance across DTC growth channels including: Email, SMS, Google, and Subscription Programs
• Concept, build, and manage full-funnel campaigns to drive profitable customer acquisition, LTV, and retention
• Drive strategy for the performance marketing agency and identify opportunities for paid social and search, TTS
• Drive performance on retail eCommerce and marketplaces (Amazon, Instacart, DoorDash, Whole Foods, Kroger, ABSCO, Thrive Market, Grove Collaborative, etc.)
• Partner with Ops & Retail Sales teams on merchandising, pricing, promotion, and margin models to inform purchasing and product development

Business Analytics and AI Tools

• Analyze and track data, insights & optimization to drive profitable growth and business decisions
• Demonstrated experience with AI integration and tools for optimized workflow and analytics
• Conduct regular performance reviews and customer-insight sessions

Working Across the Business

• Lead with an omnichannel approach to budget building and spend: work with leadership to find the best return on every dollar across shopper marketing, trade spend, performance marketing, paid social, etc.
• Partner with the leadership team (especially sales and operations) to ensure smooth execution and consistency on pricing, forecasting, and inventory planning
• Partner with President/CCO on product and assortment decisions that flow through ecommerce
• Build and own executive-level KPI dashboards that give leadership clear visibility into what's driving the business

Pay & Benefits

Pay Range: ~$175,000

Benefits: Repurpose offers comprehensive benefits including medical, dental, and vision insurance and 401K.