Head of eCommerce

What You'll Do

• Own LAKE.com revenue and performance, leading day-to-day site performance across merchandising, content, launches, promotions, and testing to deliver revenue, conversion, and engagement goals
• Lead all site development, UX, and digital experience, owning the LAKE.com roadmap and treating the site as the brand’s digital flagship
• Build and lead a high-performing, empowered team with a culture of experimentation, adopting emerging technology early where it improves her experience or the economics of the business
• Lead go-to-market for the channel, translating product collections and seasonal moments into experiences worthy of them
• Deliver a frictionless, harmonious experience across channels, partnering closely with Retail and Operations so that onsite and post-purchase feel like one brand
• Own the strategic vision for the eCommerce and Client Services technology ecosystem, and keep the brand ahead of evolving standards in accessibility and privacy
• Turn what the data tells us into action, delivering insight to cross-functional partners that sharpens the assortment and the experience
• Ensure ADA and privacy compliance, providing thought leadership as standards, regulations, and best practices evolve

What You'll Bring

• 15+ years leading a high-volume, high-growth DTC eCommerce business, with direct ownership of revenue and a record of beating the plan
• Experience leading site development, UX, and digital product teams from roadmap through delivery
• A disciplined test-and-learn practice and a demonstrated instinct for emerging technology, adopted for her benefit rather than for its own sake
• Experience with Shopify Plus and fluency with Google Analytics, including managing GTM configurations and events
• Luxury or premium brand experience, with a strong sense for hospitality and gifting
• Omnichannel fluency, with a clear view of how digital and retail reinforce one another
• Experience leading a team with a diverse set of levels and responsibilities, and the ambition to lead a broader commercial scope over time