Head of Creator & Affiliate Growth

Vaco is hiring a Head of Creator & Affiliate GrowthRemote, U.S. | Eastern Time Zone Only| Full-Time About the OpportunityWe are partnering with a profitable, founder-led consumer wellness company generating $100M+ in annualized revenue across Amazon, Shopify, TikTok Shop, and other ecommerce channels.As the company continues to scale, creator and affiliate marketing has become one of its fastest-growing customer acquisition channels. We are seeking a Head of Creator & Affiliate Growth to take full ownership of the creator ecosystem and turn it into a scalable, high-output growth engine.This is a highly visible, hands-on role for someone who understands both sides of creator marketing: building strong relationships with creators and managing the data, economics, and strategy behind the program.What You'll OwnCreator & Affiliate GrowthOwn the creator and affiliate program from strategy through executionDrive toward aggressive growth targets of 500 creator videos per day and approximately $3M/month in creator-driven revenueManage creator commission structures, campaign investment, and program economics while maintaining profitability targetsIdentify the creators, campaigns, and strategies producing the strongest returnsTikTok Shop & GMV StrategyServe as the internal expert on the TikTok Shop ecosystemManage and optimize GMV Max, Shop Ads, Live Shopping, and TikTok Creator Marketplace (TCM)Develop strategies around open and targeted creator collaborationsAllocate campaign budgets based on performance and growth opportunitiesTranslate TikTok Shop performance into actionable strategies for creators and internal leadershipCreator Recruitment & RelationshipsProactively identify, recruit, and onboard high-potential creators and affiliatesBuild strong relationships with top-performing creatorsHost weekly creator calls and regular check-ins to maintain engagement and productionDevelop a systematic process for identifying and reactivating creators who have become inactiveServe as the primary face of the brand within the creator communityCommunity ManagementOwn and grow the company's creator Discord communityDrive engagement, communication, announcements, and creator participationCreate a community that creators view as valuable and want to remain actively involved inForecasting & Growth PlanningBuild and maintain a rolling 6-month creator growth forecastDevelop onboarding and recruitment projections based on actual creator activityConduct store and performance audits for prospective creator partnersTrack creator volume, revenue, engagement, retention, and profitabilityReporting & Cross-Functional PartnershipPartner closely with Marketing and other growth teams to ensure creator insights influence broader company strategyLead biweekly performance discussions with MarketingReport on top-performing creators, revenue drivers, engagement trends, campaign performance, and emerging opportunitiesMaintain accurate reporting so leadership has immediate visibility into program performanceWhat We're Looking ForWe're looking for an operator and builder, not someone who simply wants to maintain an existing influencer program.You should be comfortable managing hundreds of relationships while simultaneously tracking revenue, forecasting growth, analyzing performance, protecting margins, and recruiting new creators.Ideal candidates will have experience with several of the following:Managing or scaling a creator, affiliate, or influencer marketing programHands-on experience with TikTok ShopStrong knowledge of GMV Max, Shop Ads, Live Shopping, and TikTok Creator MarketplaceDemonstrated success driving revenue through creators or affiliatesCreator sourcing, recruitment, onboarding, and retentionManaging creator communities such as DiscordBuilding growth forecasts tied to recruitment and onboarding activityTracking creator KPIs, revenue, engagement, and profitabilityManaging multiple initiatives simultaneously in a fast-paced environmentExperience within consumer wellness, beauty, skincare, apparel, fitness, CPG, ecommerce, or another creator-driven consumer brand is highly preferred.What Success Looks LikeWithin the first 12 months, this person will have:Made measurable progress toward 500 creator videos per dayScaled toward approximately $3M in monthly creator-driven revenueMaintained required profitability and margin targetsBuilt a consistent pipeline of high-performing creatorsEstablished an effective process for reactivating inactive creatorsCreated an engaged and active creator communityDeveloped reliable 6-month forecasting and performance reportingEstablished consistent creator performance reporting for Marketing and executive leadershipBecome the internal expert on creator performance and TikTok Shop growthGrowth OpportunityThis role has significant room to grow as the creator organization expands. Strong performance can lead to the opportunity to:Build and lead a dedicated creator and affiliate teamHire and develop a high-performing creator organizationInfluence broader company growth strategyHelp build one of the largest creator ecosystems within the consumer wellness spaceGrow into a VP-level leadership positionThis is an opportunity for someone who wants to build a function, not inherit a finished one. You'll have direct visibility with leadership, significant ownership, and the ability to make a measurable impact on millions of dollars in revenue.If you've successfully built or scaled creator-driven growth and know the TikTok Shop ecosystem inside and out, we'd love to connect. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Desired Skills and Experience Managing or scaling a creator, affiliate, or influencer marketing program Hands-on experience with TikTok Shop Strong knowledge of GMV Max, Shop Ads, Live Shopping, and TikTok Creator Marketplace Demonstrated success driving revenue through creators or affiliates Creator sourcing, recruitment, onboarding, and retention Managing creator communities such as Discord Building growth forecasts tied to recruitment and onboarding activity Tracking creator KPIs, revenue, engagement, and profitability Equal Opportunity Notice Highspring LLC (d/b/a Vaco by Highspring) and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") are committed to the full inclusion of all qualified individuals and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by applicable law. The company is also committed to ensuring that persons who need them are provided with reasonable accommodations; if an accommodation is needed to participate in the job application or interview process, please contact HR@vaco.com . Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. Representation Notice By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. Additionally, you agree to be included in our talent pool for future hiring for similarly qualified positions. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. Lastly, you agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal. For residents of Ontario, Canada only: to the extent the position for employment is not with Highspring or not otherwise noted as vacant above, candidate should be informed that this role is to replace a presently employed person at Vaco by Highspring's client. Privacy Notice Vaco by Highspring respects your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR and UK GDPR may access our policies here. Additionally, submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. More details about Vaco by Highspring's use of AI can be found here (https://www.highspring.com/ai-use-notices/). Further assessment of candidates beyond this initial phase will be conducted by recruiters and hiring managers. Vaco by Highspring does not know and cannot opine on if its client's use of AI products in hiring. Pay Transparency Notice Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: · the individual's skill sets, experience and training; · licensure and certification requirements; · office location and other geographic considerations; and · other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses and/or participation in medical, dental, and vision benefits as well as the company's retirement plan (or similar retirement benefits).