Jobs · Marketing

Head of Content

Thrive Global · United States · 3 wk ago
RemoteRemoteMarketing$210k/yrFull-time

Overview

Thrive is a leading behavior change technology company founded by Arianna Huffington in 2016 with the mission to end the stress and burnout epidemic. Thrive helps individuals and organizations improve well-being, performance, and mental resilience with its AI-powered behavior change technology platform.

Responsibilities

  • Lead & Build:
    • Lead the content team and own the editorial vision, strategy, and roadmap for Thrive's science-backed health and wellbeing content.
    • Manage and mentor a team of writers, editors, and content creators, with opportunities to grow the team over time.
    • Build the systems, workflows, and editorial calendar that enable the team to produce high-quality content at scale.
    • Partner with product, brand, partnerships, and customer success to ensure content supports engagement, behavior change, and business outcomes.
  • Create & Execute:
    • Write, edit, and produce high-impact content, including webinars, articles, video scripts, product copy, Microsteps, and courses.
    • Serve as senior editor on the team's most important work, providing line edits, ensuring scientific credibility, and raising the quality of every piece that ships.
    • Own day-to-day execution of priority content from conception through publication, including managing your own deadlines and deliverables.
    • Champion the Thrive brand voice across all content, internal and external.
    • Champion the effective and responsible use of AI in content creation, personalization, and distribution.
  • Represent Thrive:
    • Represent Thrive to customers, partners, and at industry moments as needed.

Qualifications & Skills

  • 10+ years of experience in content, editorial, journalism, and/or branded content, including team leadership.
  • Demonstrated success as a player-coach — leading a team while also producing high-impact content.
  • A portfolio demonstrating high-quality content across multiple formats and a measurable impact on audience growth or engagement.
  • A passion for health and wellbeing, including experience translating complex scientific subject matter into accessible, trustworthy content — health, wellbeing, and behavior change strongly preferred.
  • Proven ability to build and lead a content team, including hiring, developing, and managing writers and editors.
  • Strong editorial judgment and a relentless quality bar, paired with the operational discipline to ship consistently and address customer feedback.
  • Fluency with content performance metrics, SEO, and audience analytics to inform editorial decisions.
  • Excellent stakeholder management — you can align content strategy with product, marketing, and commercial goals.
  • Curiosity about AI tools and how they can responsibly enhance content workflows.
  • Experience in a startup or high-growth environment is a plus.

Who You Are

  • A seasoned content leader who has built and scaled editorial teams, set vision, and shipped high-quality work in a deadline-oriented culture.
  • Equally comfortable managing a team, presenting to customers, developing content roadmaps, and rolling up your sleeves to pitch, write, edit, review and research AI-fluent, with ready-to-implement ideas on how AI can responsibly accelerate and enhance content creation.
  • An exceptional storyteller and hands-on maker who can translate scientific research and behavioral science into clear, compelling, trustworthy content for global audiences.
  • A people-first leader who develops talent, gives compassionately direct feedback, and cultivates a culture of excellence.
  • Multi-format fluent — with expertise and experience in Thrive’s content formats including webinars, articles, video, audio, social, newsletters, curricula, recipes, and in-product content.
  • A manager who leads by example: you raise the quality bar while building the processes, calendars, and standards that enable your team to move fast, iterate, and continually learn and improve.

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