Head of Content

About the Role

The newly created Head of Content will define and lead My Code's content strategy across brands, platforms, audiences, and publisher networks, while shaping Cultural Content, one of the four core advertiser solutions. Reporting to the Chief Operating Officer, this leader will shape the next chapter of My Code's content strategy for My Code Hispanic and My Code Black, overseeing English‑ and Spanish‑language owned‑and‑operated properties and exclusive publisher partners. The role requires full bilingual fluency in English and Spanish, exceptional editorial judgment, copywriting, and proofreading skills in both languages, and the ability to translate creative vision into operational strategy.

Responsibilities

• Define the Content Vision: Establish a clear, unified content strategy across the portfolio, including content pillars, programming lanes, franchises, formats, and editorial calendars aligned to audience demand, cultural relevance, brand positioning, and business priorities.
• Own Portfolio Content Strategy: Maintain differentiated roles across brands and publisher networks, ensuring content, audience focus, platform strategy, and investment reinforce distinct positions within the broader portfolio.
• Build Scalable Programming, Franchises & IP: Develop repeatable formats, franchises, and intellectual property that drive consistent audience engagement, strengthen brand identity, and create scalable, monetizable opportunities.
• Lead Audience Growth Strategy: Advance a social‑first, video‑led content model that strengthens discovery, engagement, brand voice, and premium storytelling across platforms.
• Unify the Content Engine: Connect editorial, social, video, audio, audience intelligence, and talent into a coordinated operating model that supports ideas from concept through production, distribution, optimization, and monetization.
• Optimize Resources Across the Portfolio: Align editorial, social, video, audio, talent, freelance, and vendor resources against the highest‑priority brands, content opportunities, and growth initiatives.
• Lead the Creator & Production Partner Network: Manage an extensive network of production partners, agencies, freelancers, and a U.S. creator roster, setting clear briefs, budgets, quality standards, performance expectations, and accountability.
• Drive Audience Growth, Engagement & Yield: Own content performance across key metrics such as followers, engagement, video views, returning users, revenue yield, and other audience and commercial indicators.
• Translate Content into Revenue Opportunity: Partner with Client Solutions, Sales, and Studio to develop content and franchises that become sellable IP, sponsorships, branded extensions, and integrated client solutions.
• Lead Platform‑Native Execution: Ensure content is built for how audiences discover, consume, share, and engage across social, video, audio, owned sites, publisher partners, newsletters, print, and emerging platforms.
• Build Audience Loyalty: Ensure each brand delivers a clear and recognizable value proposition, strengthening loyalty, relevance, and repeat engagement.
• Establish Performance Discipline & Accountability: Build feedback loops using data, audience insights, and cultural signals to evaluate performance, identify what works, and decide what to scale, evolve, or stop.
• Create Clear Content Priorities: Set goals, standards, and measures of success across brands and platforms, ensuring teams understand focus areas and evaluation criteria.
• Strengthen Cross‑Functional Alignment: Partner with Studio, Product Marketing, Client Solutions, Sales, and other teams to ensure content supports audience, brand, and business goals.
• Lead with Clarity and Accountability: Set clear priorities and standards across editorial, audience, social, video, audio, and talent teams, creating accountability while empowering functional leaders.
• Build a High‑Performance Culture: Foster creativity, experimentation, focus, collaboration, and accountability, challenging legacy approaches and continuously improving content development and distribution.

Impact

As the inaugural Head of Content, you will turn My Code's portfolio strategy into a high‑performing content engine. Success will be measured by stronger brand identities, growing audiences across platforms, scalable franchises and IP, stronger publisher partnerships, clearer performance accountability, smarter resource allocation, and content that generates measurable audience and commercial value. In the first 90 days you will begin operationalizing this model, establishing priorities, performance standards, and ways of working that focus investment on the content and franchises with the greatest growth potential.

Qualifications

• 12+ years of experience in digital media, content programming, audience development, or multi‑platform content leadership.
• 8+ years leading senior cross‑functional teams across editorial, social, video, audio, audience, or related disciplines.
• Full professional fluency in English and Spanish, written and spoken, with exceptional editorial, copywriting, and proofreading skills in both languages.
• Proven ability to build scalable content systems, repeatable formats, franchises, and programming frameworks.
• Demonstrated experience leading content strategy across a portfolio of brands, audiences, platforms, and publisher partnerships.
• Fluency with multicultural growth audiences and the cultural signals that shape their behaviors, interests, and decisions.
• Expert knowledge of social, video, and audio platforms—including Instagram, TikTok, YouTube, podcasts, and emerging distribution channels—and how content performs and scales on each.
• Strong understanding of owned‑and‑operated publishing across digital, social, audio, and print, as well as audience development and third‑party distribution.
• Proven understanding of audience behavior, engagement drivers, cultural trends, and growth strategies.
• Experience connecting content strategy to business outcomes, including branded content, sponsorships, franchises, and IP development.
• Ability to bring structure, clarity, prioritization, and accountability to complex, multi‑team environments.
• Strong cultural acumen and understanding of how culture and community shape distinctive media brands.
• Comfort balancing creative judgment with data, audience signals, operational realities, and commercial priorities.
• Proficiency in Google Suite; familiarity with analytics, social publishing, audience intelligence, and workflow tools a plus.
• Demonstrated leadership aligned with core values: Culture First, Play Like a Team, Pave the Way, Care, and Think Big.

Compensation & Total Rewards

• Base Salary Range: $210,000‑$220,000 (target range for a new hire; final offer based on experience, skill set, and internal parity).
• Variable Compensation: Annual performance‑based bonus tied to individual and company milestones.