Head of Content

About the role

IM8 is hiring a Head of Content to lead the global content programme that shapes how customers discover, understand, and trust the brand. This role spans every channel, market, customer touchpoint, content format, and ambassador partnership across the entire customer journey. You will connect brand, performance marketing, ecommerce, retention, organic social, influencer, partnerships, and international teams around one coherent global content strategy.

The role is both creative and operational—requiring comfort with shaping television campaigns, reviewing Meta hooks, directing ambassador content, interrogating performance data, and redesigning production workflows capable of delivering thousands of assets monthly.

Responsibilities

• Global content strategy
  • Define IM8’s global content strategy across paid, owned, earned, and ambassador channels.
  • Translate commercial priorities into creative territories, campaigns, and production plans.
  • Build a consistent global brand narrative while allowing flexibility for different platforms, audiences, and markets.
  • Integrate brand-building, product education, scientific proof, cultural relevance, and direct response across the customer journey.
• Performance creative
  • Own the creative programme supporting over $10 million in monthly advertising investment.
  • Partner with performance marketing teams to improve creative contribution to customer acquisition, conversion, and profitable growth.
  • Build a disciplined system for concept development, testing, iteration, and scaling.
  • Ensure volume and diversity of creative to manage fatigue across thousands of live ads.
  • Turn performance data into actionable creative insights—not just more variations of the same idea.
  • Develop repeatable winning formats while creating genuinely new concepts and breakthroughs.
• Brand and channel excellence
  • Set creative standards across Meta, Instagram, TikTok, YouTube, Google, AppLovin, streaming, television, ecommerce, email, retail, and organic social.
  • Ensure assets feel native to their channel while remaining unmistakably IM8.
  • Oversee everything from lo-fi creator content and rapid-response ads to high-production campaigns and global brand films.
  • Protect consistency and quality of IM8’s visual identity, tone of voice, product representation, and health claims.
• Ambassadors, athletes, and creators
  • Lead content strategy for global ambassadors, athletes, clinicians, experts, influencers, and creators.
  • Turn access to world-class talent into distinctive, credible, and commercially valuable content.
  • Build individual content franchises around each partner rather than relying on isolated campaign appearances.
  • Coordinate content for IM8 channels, paid media, and each partner’s own audience.
  • Maximize use of limited talent access and usage rights.
• Content operations
  • Build the operating system to produce 10,000–20,000 assets monthly.
  • Establish workflows for briefs, production, approvals, versioning, localization, compliance, distribution, and measurement.
  • Balance internal teams, agencies, production partners, freelancers, creators, and AI-enabled workflows.
  • Improve production speed and output without sacrificing originality or brand quality.
  • Develop a global content calendar and capacity plan aligned with launches, campaigns, markets, and commercial priorities.
  • Ensure teams can move quickly without making the Head of Content the approval bottleneck.
• Team and leadership
  • Build, lead, and develop a world-class multidisciplinary content organization.
  • Define the right structure across creative direction, copy, design, video, social, production, performance creative, and creative operations.
  • Establish clear accountability between global content and channel/regional teams.
  • Create a culture combining high creative ambition with pace, experimentation, and commercial accountability.
  • Set a clear creative vision and empower teams to execute consistently.

How success will be measured

• Creative contribution to revenue growth and customer acquisition.
• Improvements in CAC, conversion rate, and incremental revenue.
• Creative testing velocity and percentage of concepts producing scalable winners.
• Time from brief to launch.
• Content refresh rate and reduction in creative fatigue.
• Volume of usable, channel-native assets delivered.
• Ambassador and creator content effectiveness.
• Organic reach, engagement, and audience growth.
• Brand consistency across channels and countries.
• Production efficiency and cost per effective asset.
• Strength, capability, and retention of the content team.

Requirements

• Leadership experience within a high-growth global consumer, health, wellness, sports, beauty, technology, or ecommerce brand.
• Experience overseeing high-volume content production across paid media, organic, ecommerce, CRM, and brand channels.
• Strong understanding of performance creative, including testing, fatigue, iteration, attribution, and scaling.
• Experience producing both fast-turnaround platform-native content and major brand campaigns.
• Track record of building teams, workflows, and external production ecosystems.
• Experience working with high-profile ambassadors, athletes, celebrities, creators, or experts.
• Ability to use data to improve creative decisions without homogenizing the work.
• Excellent creative judgement across copy, design, photography, and film.
• Deep understanding of how content behaves differently across platforms and markets.
• Confidence to challenge briefs, simplify complexity, and establish a clear creative point of view.
• Active, fluent daily use of AI tools—mandatory, not optional.

Mindset

• A creative leader and a systems builder.
• Commercially accountable, not creatively detached.
• Obsessed with both the big idea and the smallest executional detail.
• Energized by speed, scale, and complexity.
• Comfortable moving between a global television production and a creator’s three-second TikTok hook.
• Able to protect a premium brand while producing content at performance-marketing velocity.
• Decisive enough to set a standard and collaborative enough to bring the organization along.
• Ambitious about content as a lasting competitive advantage for IM8.

Shortlisted candidates complete a role-specific assignment scored against a baseline generated using Claude. To advance, your thinking must surpass the best AI output. Ties do not advance. Candidates may optionally submit their Beat Claude challenge via the company’s GitHub repo.