Head of Consumer Product Marketing & Strategy

About the role

This role will drive strategic priorities, executive-level problem solving, and cross-functional execution on initiatives that matter most to the business. You will partner with senior leaders and teams across the organization to clarify priorities, coordinate complex work, and turn strategic decisions into measurable action. The position offers the opportunity to strengthen operating cadence, decision quality, and enterprise execution within a regulated financial services environment.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Lead the product marketing strategy for the company Personal Wealth
• Execute go-to-market planning for consumer financial products
• Develop narratives for customer financial journeys from employment to retirement
• Integrate brand positioning across all consumer touchpoints
• Partner with various teams to align product development and commercialization efforts
• Define product performance metrics for executive reporting
• Drive customer engagement and retention strategies through loyalty programs

Requirements

• Bachelor's degree or equivalent professional experience
• 20+ years of marketing experience, particularly in consumer product markets
• Strong expertise in go-to-market strategies and commercialization for financial products
• Proven track record of driving product adoption and market share growth
• Experience in cross-functional leadership and influencing senior executives

Pay

$187,000 – $271,150 annually

Benefits

• Medical, dental, vision, and life insurance offered
• Generous 401(k) plan with company matching contributions
• Tuition reimbursement program up to $5,250/year
• Flexible business-casual work environment with options for casual attire
• Paid time off including holidays and a volunteer time allowance