Head of Product Marketing
The Role
Own positioning and messaging for the AI Care Partner category, across clinician, enterprise, and patient audiences, tailored by specialty, buyer type, and geography.
Partner directly with product group leads to shape narrative and go-to-market strategy for their product areas.
Not as a coordination layer, but as the person who names and sells what they're building.
Run end-to-end launches, from alpha to enterprise rollout, defining tiers, readiness gates, and success metrics.
Translate complex AI and clinical capability into sharp, clinician-authentic value stories and proof assets, in close partnership with Brand, Field, and Growth.
Set and enforce market-readiness and quality bars with Product, folding clinician and enterprise feedback into the roadmap early.
Shape packaging, pricing, and monetization with Product and RevOps to drive adoption and expansion across PLG and enterprise.
Build a live competitive and market-intelligence engine, and turn it into sharp inputs for Product, Growth, and Sales.
Lead and grow a team built around craft: launches, competitive insight, customer marketing, enablement.
Lead the charge in shaping the future of healthcare by creating the AI Care Partner category and ensuring the market understands what we've built, not what we started as.
What You'll Need
- 8+ years in product marketing, though we care more about what you've shipped/built than years on the clock.
- A romantic streak about software. You believe great products can transform someone's day.
- You've built category positioning from scratch at least once, not just inherited a market someone else defined, and you're comfortable being the person who has to make the call when the data is incomplete.
- Passion for AI, shown through hands-on building, prototyping, or side projects.
- You default to building over requesting.
- You're confident in your thinking and open to being wrong. Great ideas win regardless of who surfaces them.