Jobs · Marketing

Head of Consumer Products

Deel · United States · 1 wk ago
RemoteRemoteMarketing$11.2/hrFull-time

Deel is the all-in-one payroll and HR platform for global teams, combining HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries, helping businesses scale smarter, faster, and more compliantly.

About the role

As Head of Consumer Products, you will own the end-to-end consumer product P&L at Deel, with a core focus on three areas:

  • Fintech end-to-end — owning the full fintech product surface spanning contractor experience, employee experience, crypto, and cards (5+ direct-report PMs and teams).
  • Spend management — owning the expenses product and the broader spend management suite (dedicated PM and teams).
  • Mobile platform & product — full ownership of Deel's primary user surface end-to-end, covering both the core infrastructure and the consumer product.

This role reports directly to our CEO and is part of the senior executive team. You will operate in an environment that values speed, quality, and accountability in equal measure, balancing strategic leadership with the ability to dive deep, ship, and force alignment across the organization when needed.

Responsibilities

  • Own end-to-end product strategy, execution, and P&L for Deel's consumer-facing surface, spanning fintech, spend management, and mobile.
  • Lead a global team of PMs owning core product areas including contractor experience, employee experience, crypto, card, and expenses.
  • Drive the mobile business as a complete growth engine — setting product strategy, shipping differentiating features, and owning adoption, engagement, and monetization metrics.
  • Partner with Design leadership to translate a unified experience vision into a high bar of shipped product quality across every consumer surface.
  • Operate with a strong bias toward ownership — driving execution across Engineering, Data, Go-To-Market, and other functions.
  • Represent the consumer product org at the executive level, influencing company-wide roadmap and resourcing decisions.
  • Set a high bar for craft and velocity, and hire world-class product talent to scale the team to the opportunity.

Requirements

  • 12+ years of product management experience, including 4+ years in senior product leadership (VP-level or above).
  • Deep track record shipping consumer-grade product experiences at scale, ideally in contexts like neobanks, consumer fintech, or consumer-quality B2B.
  • Direct experience leading major product redesigns or rebuilds that measurably moved adoption, engagement, or revenue.
  • Extensive background owning mobile as a complete product surface and growth engine.
  • Deep fluency partnering with Design; ideally brings a design background from earlier in career.
  • Demonstrated ability to assemble and develop high-performing product teams.
  • Thrives in high-autonomy, fast-paced environments without the need for heavy direction.

What success looks like

  • A consumer-grade product experience across Deel's worker-facing surfaces that stands alongside the best consumer apps in the market.
  • Measurable growth in worker daily active use, engagement, and retention — with the mobile app as a leading channel.
  • A step-change in the quality bar across fintech, spend management, and mobile — not incremental polish.
  • Fintech and spend management experiences that feel like consumer products, not enterprise tooling.
  • A product organization that ships faster, holds a higher bar, and drives cross-functional alignment on experience.

What to expect

You will report directly to Deel's CEO and operate as part of the senior executive team across global time zones. This role is central to Deel's product strategy heading into IPO and beyond, and comes with the sponsorship and mandate needed to drive change across the organization. The onboarding period includes focused work to build context and relationships across Product, Design, and Engineering before expanding into full-scope leadership.

Pay

Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location.

Benefits

  • Stock grant opportunities dependent on your role, employment status, and location.
  • Additional perks and benefits based on your employment status and country.
  • The flexibility of remote work, including optional WeWork access.

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